NESTEA :- A REVOLUTION IN TEA MARKET IN INDIA.

Nestle comes with a new concept of tea in India called Nestea. Nestea is a popular brand of iced tea which introduced by Nestle in India for two new tea concepts, Ice tea and Green tea.

NESTEA GREEN TEA :-
New NESTEA Iced Tea with Green Tea brings natural, healthy goodness of Green tea into your glass. Green tea is a good source of NATURAL ANTIOXIDANTS which are known to protect body cells from damage caused by free radicals.

Feel good everyday with the refreshingly light taste of NESTEA with Green Tea.


NESTEA ICED TEA :-
NESTEA Iced Tea is a special blend of natural tea & natural fruit flavour. Its so convenient to make that now you can enjoy your favourite iced tea at home.

1 glass of NESTEA Iced Tea provides you with 50% of your daily requirement for Vitamin C*.

The both tea concept of Nestle is very new in India. it is an innovative step taken by nestle. Now it will be very interesting to see the responses of Indian customers towards Nestea.

On the behalf of THE WORLD OF FMCG, I Pravin Tripathi wishing Nestle a good luck.

Nestle Presents The Pleasure of Cafe At Home, Launches Nescafe Cappuccino

The worlds favourite instant coffee brand NESCAFÉ brings two delicious new Cappuccino variants - NESCAFÉ Choco Mocha and NESCAFÉ Vanilla Latte. Treat yourself to its rich coffee taste and delicious froth.

Comforting, relaxing - a delicious cup of NESCAFÉ Cappuccino is a great way to enjoy a true cafe experience at home.

Dove : The No.1 Shampoo Brand of India in Modern Trade

Now Dove is the No 1 brand of relevent catagory in India.The performance of Dove has been very good from last 6 months which results as Company's largest profit gaining segment in last quarter. Personal Products momentum was sustained with 16% growth led by strong volume growth in Hair Care and Skin Care. In the Hair category, Dove grew rapidly across shampoo and conditioners, becoming the No.1 Hair Care brand in Modern Trade.

Ranbir Kapoor is the new brand ambassador of ITC John Players

Reinforcing the bond and connect with today’s youth across the country, ITC’s John Players announced the signing of the hottest youth icon Ranbir Kapoor as its new brand ambassador. The move adds a punch of freshness, dynamism and energy to the trendy apparel brand for men, while highlighting its commitment in making strong statements in the fashion and lifestyle space.

Announcing this, Mr. Atul Chand, Divisional Chief Executive, ITC’s Lifestyle Retailing Business said, “Ranbir is the perfect fit for John Players as he personifies the youthfulness, vibrancy and panache that the brand stands for. There are strong synergies between John Players and Ranbir’s inherent sense of style and effortlessly cool persona. We are positive that John Players’ association with Ranbir will hit the right chord with the youth and strengthen the brand’s core attributes.”

Driven by the vision of creating a mega-brand and keeping in mind the changing fashion tastes of the Indian youth, John Players offers contemporary fashion to youth at accessible prices. As a leading menswear brand that understands and anticipates the existing and emerging fashion needs, John Players offers a collection that is in sync with international styling. With multiple categories it offers a stylish range of garments tailored to work, leisure and party occasions giving a complete and vibrant wardrobe solution to the style conscious young Indian male of today.

Said Ranbir, “John Players has established itself as a leading brand in the youth segment and it is a pleasure to be associated with such a strong brand. I relate with the cool, youthful and expressive personality of the brand. I believe it’s important to be comfortable in what one wears & make a statement without trying too hard which is also what John Players believes in. JP and I will rock!”

The John Players forthcoming Spring Summer campaign featuring Ranbir Kapoor will bring vividly alive both the personality of the brand and the new collection.

Considering the huge popularity Ranbir Kapoor enjoys amongst the youth, the timing of this association could not be better!

Kraft Foods :- The New Entry in Indian Market

After a lot of struggle and hitting more 4s and sixes, Kraft finally able to win the test match with Cadbury, but the target for winning the match is very huge. In a simple sense we want to just say that the company paid much more amount for the acuisition of the British major Cadbury. Earlier, the US based company Kraft offered $10.76bn for the acquisition of the company. But Cadbury denied the deal and refused to sell their shares to Kraft. But the world leading company of confectionery, Kraft food gives a final touch to the deal by offering Cadbury the amount more than $11bn.

Presently each shareholders of cadbury will be gained 500pence for a share and 0.29 share of Cadbury. it is a very helpful and profitable offer for the shareholders of Cadbury. Now all the doors are open for the Kraft for expend their business to the countries of south asia specially in India.

Now it is a bigger opportunity as well as a huge challenge for Kraft for giving best performance in these untapped markets. the success in these market can make Kraft the world leader in confectionery.

The Strength of Kraft Foods in Asian markets:-
1. Established brand.
2. Best product line.
3. Goodwill in world market.
4. Market Leader in food and beverages.

Weakness:
1. High price products which are not suitable as according to Asian market.
2. Company is at a decline stage in US market.

Opportunities:-
1. Untapped Asian market.
2. Acquisition of an established and top brand of confectionery (Cadbury).
3. Very few competitor.
4. The changing of buying habits of customers.

Threats :-
1. Existing competitor (Nestle)
2. A very new and different market from US and Europe.

Maggi's Initiation Towards Rural Market

Masala-ae-Magic :- The most trusted brand of Nestle, Maggi from 25 years, now going to make an entry i the Indian rural market with it;s latest introduction, Maggi Masala-ae-Maic. It is the cheapest noodle of Maggi which will be avilable in the Indian rural market for just Rs. 2.

While Masala-ae-Magic is a fortified taste enhancer with Iron, Iodine and Vitamin A, Rasile Chow is a low-cost, tasty light meal that is fortified with Iron.

Nestle India Chairman & Managing Director Antonio Helio Waszyk says the company has leveraged its nutritional expertise to innovate and develop relevant products at the appropriate time with, for example, increased natural fiber, or reinforcing them with nutrients such as calcium and proteins to better manage health and wellness.

Products for the rural market will also help the company maintain a balance. In the last two years, when the urban markets cooled down, the rural markets continued to remain buoyant. High support prices for all large crops, the National Rural Employment Guarantee programme, and the farm loan waiver have ensured that there is good purchasing power in the rural markets. This has begun to drive FMCG companies to villages and small towns. Nestle is no exception.

It will be consider as a one of the great introduction from the stable of Nestle. but it's success is depend upon the customers preference which is an unpredictable issue. We from the behalf of "THE WORLD OF FMCG" wishing Maggie Masala-ae-Magic as a huge success.