Companies also adopt "buy more to save more" concept to boost sales during the current slowdown.
While price correction is clearly a focus area, fast moving consumer goods (FMCG) companies like ITC, Godrej Consumer Products Ltd (GCPL), Emami and Marico are also building on “tactical” promotions, bundled offers and “buy more to save more” concepts to beat the current recession.
GCPL’s promotional offers, for instance, include one free cake of soap on purchase of three, and discounts on purchase of linked packs.
“Discounts and promotional offers are temporary means to achieve strategic ends, which could include trial and competitive reaction. Reasons for promotional offers include rewarding loyal customers, passing on cost savings to consumers and inducing trial,” said HK Press, executive director and president of GCPL.
The current economic scenario, according to Press, is discouraging consumers from spending on things like housing and durables that depend on credit funding.
Aditya Agarwal, director of Emami, agrees. A few of Emami’s schemes include Emami Pure Skin worth Rs 22 free with Boroplus Advanced Moisturising Lotion worth Rs 98; five pieces of Sardija Cough drops worth Rs 5 free with 100 ml of Sardija Cough Syrup worth Rs 50, among others. “In many ways, discount is a starting point as it helps create buzz and excitement and ensures higher sales. Consumers might curtail consumption of high-end products but not ‘mass’ products. During trying times, ‘save more when you buy more’ strategy will always work,” said Agarwal.
ITC is offering Vivel Di Wills shampoo (200 ml) free with its 75 gm bathing soap for Rs 89. Sandeep Kaul, chief executive (personal care products business), ITC Ltd, said, “Our brands are new. Hence, our marketing efforts are geared towards enhancing consumer engagement and trial. The consumer response to our brands, Fiama Di Wills, Vivel and Superia, has so far been excellent. Multiple marketing strategies are being explored to achieve the objective.”
The Indian consumer, according to Saugata Gupta, CEO (consumer products) at Marico, faced tremendous inflationary pressure last year.
“We have made some price corrections and are doing some tactical promotions. We will invest in innovation and long-term brand building even during these times,” added Gupta
“Promotions help boost sales and as and when a price reduction is possible, we will pass on the benefit to the consumers,” said Soma Ghosh, head of marketing, Nivea India.
Saturday, March 14, 2009
HUL brews Sehatmand tea for entry into economy segment
The firm has already launched its Brooke Bond brand in Madhya Pradesh, Chhattisgarh and Bihar in January
Mumbai: The owner of the premium Brooke Bond and Lipton tea brands in India, Hindustan Unilever Ltd (HUL), has taken a decisive step towards regaining absolute market leadership from Tata Tea Ltd by entering the so-called economy segment of the market as well.
HUL already leads the domestic tea market in terms of value and has been narrowing the gap in volume sales, where Tata Tea’s economy brand Agni, priced at around Rs150 per kg, gives it the edge.
Also See How Hindustan Unilever and Tata Tea Stack up (Graphic)
HUL launched its Brooke Bond Sehatmand tea in Madhya Pradesh, Chhattisgarh and Bihar in late January, using non-governmental organizations among other channels in a low-profile promotional campaign.
“We have put pieces in place for the future,” Vikram Grover, category head (beverages) at HUL, had said in an interview on 13 February. “It was one thing that was missing, though we are market leaders and participating in 30% of the tea market.”
The new tea, priced at Rs170-180 per kg, includes folic acid, calcium and other vitamins as part of its ingredients. “It is a huge issue. About 60% of the population in these states is undernourished,” said Grover.
“They are targeting a different proposition,” Sangeeta Talwar, Tata Tea’s executive director (marketing), said over the phone on Tuesday.
Brooke Bond Sehatmand’s health ingredients might serve as a differentiator, but it is a tea mixture and not the strong tea that Indians prefer, she added. “Let’s wait for a while and see whether they’ll take this brand national. It’s not easy to establish tea brands.”
India has about 700 tea brands competing for attention. At the top are Tata Tea’s Tetley, Kanan Devan, Chakra Gold and Gemini brands and HUL’s Brooke Bond and Lipton.
According to research firm ACNielsen, HUL’s share in the tea business increased marginally in terms of value to 22.7% in December, from 22.6% at the start of 2008. Tata Tea, which counts Tetley among its premium brands, saw its share slip to 21.6% from 22.3% during this period.
In terms of absolute sales volume, both companies slipped. HUL’s market share in the tea business fell to 18.2% in December from 18.7% in January 2008, while Tata Tea’s share declined to 19.8% from 22.1%.
During this time, the packaged tea business grew by 13.1% year-on-year compared with 11.3% in the previous year, in terms of value, according to ACNielsen data. In terms of sales volumes, the market grew by 8.9% year-on- year, compared with 8.8% the previous year.
HUL expects Brooke Bond Sehatmand to create a new segment in the 850 million tonnes (mt) a year tea industry. Of this, packaged tea accounts for less than 350mt.
Both the companies are now targeting the loose tea market to take advantage of its larger size, and are eyeing the huge regional tea brands that give tough competition to organized players. “As one motors down from district to district, one finds tea brands changing in distant towns,” Grover said.
Mumbai: The owner of the premium Brooke Bond and Lipton tea brands in India, Hindustan Unilever Ltd (HUL), has taken a decisive step towards regaining absolute market leadership from Tata Tea Ltd by entering the so-called economy segment of the market as well.
HUL already leads the domestic tea market in terms of value and has been narrowing the gap in volume sales, where Tata Tea’s economy brand Agni, priced at around Rs150 per kg, gives it the edge.
Also See How Hindustan Unilever and Tata Tea Stack up (Graphic)
HUL launched its Brooke Bond Sehatmand tea in Madhya Pradesh, Chhattisgarh and Bihar in late January, using non-governmental organizations among other channels in a low-profile promotional campaign.
“We have put pieces in place for the future,” Vikram Grover, category head (beverages) at HUL, had said in an interview on 13 February. “It was one thing that was missing, though we are market leaders and participating in 30% of the tea market.”
The new tea, priced at Rs170-180 per kg, includes folic acid, calcium and other vitamins as part of its ingredients. “It is a huge issue. About 60% of the population in these states is undernourished,” said Grover.
“They are targeting a different proposition,” Sangeeta Talwar, Tata Tea’s executive director (marketing), said over the phone on Tuesday.
Brooke Bond Sehatmand’s health ingredients might serve as a differentiator, but it is a tea mixture and not the strong tea that Indians prefer, she added. “Let’s wait for a while and see whether they’ll take this brand national. It’s not easy to establish tea brands.”
India has about 700 tea brands competing for attention. At the top are Tata Tea’s Tetley, Kanan Devan, Chakra Gold and Gemini brands and HUL’s Brooke Bond and Lipton.
According to research firm ACNielsen, HUL’s share in the tea business increased marginally in terms of value to 22.7% in December, from 22.6% at the start of 2008. Tata Tea, which counts Tetley among its premium brands, saw its share slip to 21.6% from 22.3% during this period.
In terms of absolute sales volume, both companies slipped. HUL’s market share in the tea business fell to 18.2% in December from 18.7% in January 2008, while Tata Tea’s share declined to 19.8% from 22.1%.
During this time, the packaged tea business grew by 13.1% year-on-year compared with 11.3% in the previous year, in terms of value, according to ACNielsen data. In terms of sales volumes, the market grew by 8.9% year-on- year, compared with 8.8% the previous year.
HUL expects Brooke Bond Sehatmand to create a new segment in the 850 million tonnes (mt) a year tea industry. Of this, packaged tea accounts for less than 350mt.
Both the companies are now targeting the loose tea market to take advantage of its larger size, and are eyeing the huge regional tea brands that give tough competition to organized players. “As one motors down from district to district, one finds tea brands changing in distant towns,” Grover said.
Thursday, March 12, 2009
They are doling out crores to the stars of Bollywood to sell their service. They are selling something that costs Rs 1,600-2,500 for Rs 1,000-1,500. They keep griping that government regulations provide an unfair advantage to a competing technology. They are all bleeding heavily and staring at losses of Rs 4,000 crore in 2009-10. Still, the five players in the DTH (direct-to-home) business are looking forward to doing business. It’s the nature of the business, they say. Tony D’Silva, Chief Operating Officer of Sun Direct, likens it to the infrastructure business—cash-hungry with high upfront investments. "Everyone loses money initially. It will take five to six years to become cash-positive," he says. Till date, Sun Network, the promoter of Sun Direct, has pumped in Rs 2,000 crore into its DTH company, while Astro Malaysia has invested $175 million (for a 20% stake in Sun Direct).
The great expectation of DTH players is that, progressively, more and more of the 120 million, and growing, TV households of the country will yank out the cable wires from their TV sets and hook it up with dish antennas on their rooftops. Once they sign up for DTH, they will stay with them and give them a few hundred rupees, month after month, much like a utility service.
The trick is economies of scale. Even if we sell set-top boxes at a discount, the cost for us will fall once customers begin to pay monthly subscriptions Salil Kapoor, Chief Operating Officer, Dish TV
The numbers are on their side. Of the current 120 million TV households, 75 million are on cable networks, while 11 million are on DTH (the rest don’t have cable TV). As a sign of things to come, DTH operators point to the jump in their subscriber base from 4 million in 2007 to 11 million in 2008. The 2008 media and entertainment industry report of PricewaterhouseCoopers has projected this number to increase to 14 million in 2009 and to 25 million in 2012.
Still, even in the best-case scenario, it’s going to be a long and gruelling conquest for DTH players. In the worst-case scenario, they might go the way of the airline industry, and keep bleeding. So far, DTH companies have been ‘buying subscribers’, by undercutting each other and offering large discounts on their DTH kits. But with the business not generating enough cash, and cash in the system drying up, these companies may have to do a rethink on their ability and strategy to buy subscribers.
Bleak signals, but...
In 2007, there were three DTH players: Zee’s Group’s Dish TV, TataSky (a 80:20 JV between the Tata Group and Star TV) and Sun Direct. Last year, Reliance’s Big TV and Bharti’s Digital TV joined their ranks. As of December 2008, Dish TV was the leader, with 4.8 million subscribers. All five are big business houses and like to be leaders in every business they get into. And they all revel in the game of brinkmanship.
At the moment, a fierce price war is raging among them, and no one is blinking. Today, the break-even point for DTH players is an installation cost of Rs 2,500 and a monthly charge of Rs 250-300. The rush to add subscribers is leading them to undercut each other on one, sometimes even both, of those fronts. In the process, they are losing up to Rs 3,000 per subscriber on entry. Sun Direct, for instance, is giving set-top boxes for free and has pegged its monthly charge at only Rs 99. "The price war has come a little too early," confesses Vikram Kaushik, Managing Director of TataSky, the number two player (3.2 million subscribers).
Still, even in this tight market, they are splurging on star-studded, long-playing marketing campaigns. According to a media planner, the industry’s advertising spend in 2008 was about Rs 1,000 crore. Reliance Entertainment spent about Rs 250 crore on Big TV’s launch; Bharti also reportedly spent a similar amount on its launch.
While all these sales and marketing moves might help them add subscribers, the red on their books is deepening. The industry posted losses of Rs 1,100 crore in 2007-08; analysts say their combined losses could mount to Rs 4,000 crore in 2009-10.
Exact numbers are hard to come by, as four of them are either rolling out their DTH business through an unlisted entity (TataSky, Reliance and Bharti) or it is one of the many businesses of the listed entity (Sun TV). Only Dish TV is listed, and its financials tell the story—smart revenue growth, but increasing losses. For the nine months ended December 2008, though its revenues increased by 72% over the same period last year (Rs 279 crore to Rs 533 crore), its net loss rose by 33% (Rs 298 crore to Rs 397 crore). As of March 2008, it had accumulated losses of Rs 683 crore and its net worth was a negative Rs 453 crore. Its stock is down 70% over the past year.
...High hopes
The companies say these are birthing pains of building the DTH business. Says Vikram Kaushik, Managing Director of TataSky. "The losses we have incurred are much lower than what we budgeted for."
Salil Kapoor, Chief Operating Officer of Dish TV, says a DTH player needs to achieve economies of scale. Basically, the trick is to spread the infrastructure, sales and marketing and content costs over a large number of subscribers. "Even if we sell our set-top boxes at a discount, the cost for us will fall once customers begin to pay monthly subscriptions," he says. Hence, the all-out, cost-no-bar press for subscribers. For Dish TV, in the nine months to December 2008, revenues increased at a faster pace (72%) than losses (33%), which is a sign of some economies of scale kicking in for the company. Still, it’s a long haul. Claims Kapoor: "We will make profits by the third quarter of next year."
Everyone loses money in the first few years. It will take five to six years to become cash-positive —Tony D’Silva, Chief Operating Officer, Sun Direct
If a company can keep pumping in cash, it should be able to keep adding subscribers at a brisk pace. Today, watching TV is a small and essential spend for most households, even among lower-income ones. DTH players are, in fact, seeing the maximum buoyancy in tier-II and tier-III cities, where cable is less organised and has a lower penetration. Says Sun’s D’Silva: "We are facing supply constraints in Punjab, Gujarat and UP." Similarly, Mahesh Prasad, Chief Operating Officer of Reliance’s Big TV, claims that his company mopped up one million subscribers within 100 days of launch. "Where’s the slowdown," he asks rhetorically. Big TV is targeting four million subscribers in two years.
According to TataSky’s Kaushik, the challenge is to continue funding the business aggressively even in a grim market. It’s a big challenge for all, some more than others. Sun TV Network, the listed entity which is rolling out Sun’s DTH business, is rofitable (net profit of Rs 323 crore for the nine months to December), and has cash to burn.
The Tata Group, by comparison, is cash-strapped. Tata Sons, the main promoter of TataSky, has pledged its shareholding in several group companies to raise loans, primarily to fund the JLR and Corus buyouts. At a time when cash is scarce and has to be prioritised, the group is likely to choose existing businesses (like automobiles, steel and telecom) over building new ones (like DTH).
Equity, the other option, also won’t come easy to DTH players. Dish TV managed to complete a Rs 1,140 crore rights issue in December to fund its Rs 1,600 crore expansion. Today, equity dilution would require players to resign themselves to lower valuations than, say, three or six months ago.
On their part, even as they add subscribers, DTH players have to find a way to shore up their average revenue per user (ARPU) per month. Dish, for instance, added 788,000 subscribers in the third quarter (an addition of 16%), but saw its subscription ARPU drop from Rs 150 to Rs 137. Players are looking beyond broadcasting revenues, at value-added services. Dish TV is launching a movie-on-demand channel, which will allow a subscriber to watch a new movie within weeks of its release—Dev D, for instance, will be available within three weeks of its release, at Rs 75 per viewing. Dish also plans to sell ad-time for this channel. Dish is looking to generate 10-12% of its revenues from value-added services.
Risk factors
More subscribers and revenue streams should materialise. Question is, will the
The price war has come in early...the challenge today is to keep funding the business aggressively -Vikram Kaushik, Managing Director, TataSky
accretions be big enough to make DTH players profitable? Besides cash woes, they have three other factors to contend with.
One, the way it is today, cable TV is largely a commodity business. The core offering of DTH players and cable operators is the same. Similarly, there isn’t much to distinguish a Dish TV from a TataSky, or from any others. So, subscribers can leave. They have been switching service providers, complaining of poor customer service. Says an industry observer: "Dish TV’s churn rate is 34% a year, TataSky’s is 15%." This is partly the fallout of competition today, when DTH players are offering packages that don’t require much upfront payment and have a low lock-in amount.
Two, cable operators are organising themselves and embracing the very features that DTH players are parading—interactivity and value-added services. Says Jagjit Singh Kohli, Chief Executive Officer, Digicable, a cable operator: "We are soon going to launch video-on-demand, Internet on TV and online games."
Three, unfriendly regulations have also clipped the industry’s wings. Says Smita Jha, Assistant Director (Media and Entertainment Practice), PricewaterhouseCoopers: "Globally, wherever DTH is the second player, it has always been riding on the back of exclusive content." Most DTH networks elsewhere have their own niche channels. Sky TV, for instance, has a 24-hour golf channel in UK. But in India, since the government doesn’t allow exclusive content (for example, a TataSky beaming its cricket channel only to its subscribers), they are at par with the the cable industry.
Also, compared to cable operators, DTH players pay more to the government as revenue-sharing (10% of revenues; cable operators don’t pay anything) and to broadcasters to carry their channels (50% more then what cable operators pay). For an industry with many players and mired in loses, consolidation could be an option. But that poses a practical problem. Says Jha: "Most players are on different bandwidths and use different technologies. So, mergers can’t be easy." But for cable TV, it is easier, as they are on analog format. What is possible is for DTH players to share infrastructure, the way telecom companies share towers.
Some players feel the new entrants have got carried away and have been too aggressive with their rollouts. "Most have not done their homework well," says an industry observer, who fears casualties if the bleeding doesn’t stop. The players are hopeful. Or, are they just putting a brave face?
The great expectation of DTH players is that, progressively, more and more of the 120 million, and growing, TV households of the country will yank out the cable wires from their TV sets and hook it up with dish antennas on their rooftops. Once they sign up for DTH, they will stay with them and give them a few hundred rupees, month after month, much like a utility service.
The trick is economies of scale. Even if we sell set-top boxes at a discount, the cost for us will fall once customers begin to pay monthly subscriptions Salil Kapoor, Chief Operating Officer, Dish TV
The numbers are on their side. Of the current 120 million TV households, 75 million are on cable networks, while 11 million are on DTH (the rest don’t have cable TV). As a sign of things to come, DTH operators point to the jump in their subscriber base from 4 million in 2007 to 11 million in 2008. The 2008 media and entertainment industry report of PricewaterhouseCoopers has projected this number to increase to 14 million in 2009 and to 25 million in 2012.
Still, even in the best-case scenario, it’s going to be a long and gruelling conquest for DTH players. In the worst-case scenario, they might go the way of the airline industry, and keep bleeding. So far, DTH companies have been ‘buying subscribers’, by undercutting each other and offering large discounts on their DTH kits. But with the business not generating enough cash, and cash in the system drying up, these companies may have to do a rethink on their ability and strategy to buy subscribers.
Bleak signals, but...
In 2007, there were three DTH players: Zee’s Group’s Dish TV, TataSky (a 80:20 JV between the Tata Group and Star TV) and Sun Direct. Last year, Reliance’s Big TV and Bharti’s Digital TV joined their ranks. As of December 2008, Dish TV was the leader, with 4.8 million subscribers. All five are big business houses and like to be leaders in every business they get into. And they all revel in the game of brinkmanship.
At the moment, a fierce price war is raging among them, and no one is blinking. Today, the break-even point for DTH players is an installation cost of Rs 2,500 and a monthly charge of Rs 250-300. The rush to add subscribers is leading them to undercut each other on one, sometimes even both, of those fronts. In the process, they are losing up to Rs 3,000 per subscriber on entry. Sun Direct, for instance, is giving set-top boxes for free and has pegged its monthly charge at only Rs 99. "The price war has come a little too early," confesses Vikram Kaushik, Managing Director of TataSky, the number two player (3.2 million subscribers).
Still, even in this tight market, they are splurging on star-studded, long-playing marketing campaigns. According to a media planner, the industry’s advertising spend in 2008 was about Rs 1,000 crore. Reliance Entertainment spent about Rs 250 crore on Big TV’s launch; Bharti also reportedly spent a similar amount on its launch.
While all these sales and marketing moves might help them add subscribers, the red on their books is deepening. The industry posted losses of Rs 1,100 crore in 2007-08; analysts say their combined losses could mount to Rs 4,000 crore in 2009-10.
Exact numbers are hard to come by, as four of them are either rolling out their DTH business through an unlisted entity (TataSky, Reliance and Bharti) or it is one of the many businesses of the listed entity (Sun TV). Only Dish TV is listed, and its financials tell the story—smart revenue growth, but increasing losses. For the nine months ended December 2008, though its revenues increased by 72% over the same period last year (Rs 279 crore to Rs 533 crore), its net loss rose by 33% (Rs 298 crore to Rs 397 crore). As of March 2008, it had accumulated losses of Rs 683 crore and its net worth was a negative Rs 453 crore. Its stock is down 70% over the past year.
...High hopes
The companies say these are birthing pains of building the DTH business. Says Vikram Kaushik, Managing Director of TataSky. "The losses we have incurred are much lower than what we budgeted for."
Salil Kapoor, Chief Operating Officer of Dish TV, says a DTH player needs to achieve economies of scale. Basically, the trick is to spread the infrastructure, sales and marketing and content costs over a large number of subscribers. "Even if we sell our set-top boxes at a discount, the cost for us will fall once customers begin to pay monthly subscriptions," he says. Hence, the all-out, cost-no-bar press for subscribers. For Dish TV, in the nine months to December 2008, revenues increased at a faster pace (72%) than losses (33%), which is a sign of some economies of scale kicking in for the company. Still, it’s a long haul. Claims Kapoor: "We will make profits by the third quarter of next year."
Everyone loses money in the first few years. It will take five to six years to become cash-positive —Tony D’Silva, Chief Operating Officer, Sun Direct
If a company can keep pumping in cash, it should be able to keep adding subscribers at a brisk pace. Today, watching TV is a small and essential spend for most households, even among lower-income ones. DTH players are, in fact, seeing the maximum buoyancy in tier-II and tier-III cities, where cable is less organised and has a lower penetration. Says Sun’s D’Silva: "We are facing supply constraints in Punjab, Gujarat and UP." Similarly, Mahesh Prasad, Chief Operating Officer of Reliance’s Big TV, claims that his company mopped up one million subscribers within 100 days of launch. "Where’s the slowdown," he asks rhetorically. Big TV is targeting four million subscribers in two years.
According to TataSky’s Kaushik, the challenge is to continue funding the business aggressively even in a grim market. It’s a big challenge for all, some more than others. Sun TV Network, the listed entity which is rolling out Sun’s DTH business, is rofitable (net profit of Rs 323 crore for the nine months to December), and has cash to burn.
The Tata Group, by comparison, is cash-strapped. Tata Sons, the main promoter of TataSky, has pledged its shareholding in several group companies to raise loans, primarily to fund the JLR and Corus buyouts. At a time when cash is scarce and has to be prioritised, the group is likely to choose existing businesses (like automobiles, steel and telecom) over building new ones (like DTH).
Equity, the other option, also won’t come easy to DTH players. Dish TV managed to complete a Rs 1,140 crore rights issue in December to fund its Rs 1,600 crore expansion. Today, equity dilution would require players to resign themselves to lower valuations than, say, three or six months ago.
On their part, even as they add subscribers, DTH players have to find a way to shore up their average revenue per user (ARPU) per month. Dish, for instance, added 788,000 subscribers in the third quarter (an addition of 16%), but saw its subscription ARPU drop from Rs 150 to Rs 137. Players are looking beyond broadcasting revenues, at value-added services. Dish TV is launching a movie-on-demand channel, which will allow a subscriber to watch a new movie within weeks of its release—Dev D, for instance, will be available within three weeks of its release, at Rs 75 per viewing. Dish also plans to sell ad-time for this channel. Dish is looking to generate 10-12% of its revenues from value-added services.
Risk factors
More subscribers and revenue streams should materialise. Question is, will the
The price war has come in early...the challenge today is to keep funding the business aggressively -Vikram Kaushik, Managing Director, TataSky
accretions be big enough to make DTH players profitable? Besides cash woes, they have three other factors to contend with.
One, the way it is today, cable TV is largely a commodity business. The core offering of DTH players and cable operators is the same. Similarly, there isn’t much to distinguish a Dish TV from a TataSky, or from any others. So, subscribers can leave. They have been switching service providers, complaining of poor customer service. Says an industry observer: "Dish TV’s churn rate is 34% a year, TataSky’s is 15%." This is partly the fallout of competition today, when DTH players are offering packages that don’t require much upfront payment and have a low lock-in amount.
Two, cable operators are organising themselves and embracing the very features that DTH players are parading—interactivity and value-added services. Says Jagjit Singh Kohli, Chief Executive Officer, Digicable, a cable operator: "We are soon going to launch video-on-demand, Internet on TV and online games."
Three, unfriendly regulations have also clipped the industry’s wings. Says Smita Jha, Assistant Director (Media and Entertainment Practice), PricewaterhouseCoopers: "Globally, wherever DTH is the second player, it has always been riding on the back of exclusive content." Most DTH networks elsewhere have their own niche channels. Sky TV, for instance, has a 24-hour golf channel in UK. But in India, since the government doesn’t allow exclusive content (for example, a TataSky beaming its cricket channel only to its subscribers), they are at par with the the cable industry.
Also, compared to cable operators, DTH players pay more to the government as revenue-sharing (10% of revenues; cable operators don’t pay anything) and to broadcasters to carry their channels (50% more then what cable operators pay). For an industry with many players and mired in loses, consolidation could be an option. But that poses a practical problem. Says Jha: "Most players are on different bandwidths and use different technologies. So, mergers can’t be easy." But for cable TV, it is easier, as they are on analog format. What is possible is for DTH players to share infrastructure, the way telecom companies share towers.
Some players feel the new entrants have got carried away and have been too aggressive with their rollouts. "Most have not done their homework well," says an industry observer, who fears casualties if the bleeding doesn’t stop. The players are hopeful. Or, are they just putting a brave face?
INDIAN FMCG SECTOR:-
1) HINDUSTAN UNILEVER LTD.:-
A) CEO--- NITIN PRANJAPE.
b) PAT (2007-08)— Rs. 1767.66 Rs.546.61 crores.(Q3Set.2008)
c) TAGLINE --- Getting Dirty is Good,- Surf exel
d) BRAND AMBASSADOR— Priyanka Chopra,Preity Zinta
e) EMPLOYEES :-
e) BRANDS:-
e.1)Personal Care— Lux, Lifeboy, Hamam,Liril, Breeze, Dove, Pears, Rexona
Fair&Lovely, Ponds, Vasaline, Avience , Sunsilk,Clinic ,Axe,
Ayush,Lakme
e.2) Beverage--- Broke Bond,Bru, Lipton,Kisan, Knorr,kwality, Puriet,
e.3) Home Care---- Surf exel,Rin,Sunlight, Wheel,
e.4) Oral Care--- Close up,Pesodent
2. PROCTAR & GAMBLE (P&G):-
A) CEO--- A.J.LAFLEY
b) PAT (2007-08)—Rs. 186.6 cr.
c) TAGLINE –Touching Life, Improving Life.
d) BRAND AMBASSADOR—
e) BRANDS:-
e.1)Personal Care— Pantene, Head & Shoulders, Gillette, Safeguard, Zest, Old Spice,
Olay, Aussie(shampoo),
e.2) Beverage---Charmin Ultra, Pringles(Snacks)
e.3) Home Care---- Arial, Always, Tide, Pampers, Bounce, Bounty, Ivory, Swiffer,
Duracell.
e.4) Oral Care--- Oral-B, Vicks, Crest, Braun, Fixodent, Gleem, Scope.
3.ITC:-
A) CEO--- Y.C.DEVESHWAR.
b) PAT (2007-08)—Rs. 903 cr.
c) TAGLINE ---
d) BRAND AMBASSADOR—Sah Rukh Khan (sunfeast), Hritik Roshan(Vivel)
e) BRANDS:-
e.1)Personal Care—Essenja De Wills, Inizio, Femme, Fima(5varities),
Vivel,Superia,
e.2) Beverage---Aashirwad,Bingo,Candyman,Minto,Kitchens of india,
Sunfeast,Sunfeast world’s10k
e.3) Home Care---
e.4) Oral Care---
e.5) Smoking products--- Classic,India King, Gold Flake,Silk Cut, Navey
Cut, Sciss one, Capstan, Brekley, Bristol,Flake.
4.DABUR:-
A) CEO--- SUNIL DUGGAL.
b) PAT (2007-08)—Rs.333 cr. Rs. 106.9 cr. (Q3-Sept 2008)
c) TAGLINE ---Celebrate Life.
d) BRAND AMBASSADOR—Amitabh Bachan, Shah Rukh Khan, Rani
Mukherjee,
e) BRANDS:-
e.1)Personal Care—Amla hair oil., Amla light oil, vatika, anmol sarson
Amla,Gulabary,Crème, lotion,
e.2) Beverage---Chyawanprash, Chyawanshakti,Gloucose –D, Real juice,
Active,Recipe(packed food),
e.3) Home Care---
e.4) Oral Care---Dabur red toothpaste, Babool toothpaste, Meswak
toothpaste, Promise toothpaste, dabur lal dantmanjan,
Binaca.
5.NESTLE:-
A) CEO--- Mr. Martial G Rolland (MD & Chairman)
b) PAT (2007-08)—Rs. 1317.6 million.
c) TAGLINE ---Good Food Good Life.
d) BRAND AMBASSADOR—Rani Mukherjee.
e) BRANDS:-
e.1)Personal Care---
e.2) Beverage---Everyday, Milk, Slim milk, Natural Dahi,Slim
Dahi, Nesvita Dahi, Crevita, Natural Fruit Dahi
Nido,Nescafe, Maggi (13 types), Munch, Milky
Bar, Bar-one, Polo, Éclair, Kitkat.
e.3) Home Care----
e.4) Oral Care---
6.CADBURY:-
A) CEO--- C.Y.Pal (chairman), Anand Kripalu (MD)
b) PAT (2007-08)—
c) TAGLINE ---Kuch Mitha Ho Jaye
d) BRAND AMBASSADOR—Viswanathan Anand, MS Dhoni, Saif Ali Khan,
Genelia D’Souja.
e) BRANDS:-
e.1)Personal Care—
e.2) Beverage---Dairy Milk, 5 Star, Celebration, Temptation, Éclair
Gems, Byta, Bournvita, Halls, Bubbaloo.
e.3) Home Care---
e.4) Oral Care---
7. MARICO:-
A) CEO--- Harsh Marilwala(MD& CHAIRMAN)
b) PAT (2007-08)—Rs. 50.89 cr.
c) TAGLINE ---Uncommon Sense
d) BRAND AMBASSADOR—Yuvraj Singh, Katrina Kaif, Deepika Padukone.
e) BRANDS:-
e.1)Personal Care—Parachute, Medikar, Hair & Care, Santi Amla, Nihar
Cemelia, Kaya Lite, Kaya Skin Care, Aromatic,
e.2) Beverage--- Saffola, Sweekar,
e.3) Home Care----Revive,
e.4) Oral Care---
8. AMUL:-
A) CEO--- Parthi Bhatol(GCMMF)
b) PAT (2007-08)—Rs.1.33billion.
c) TAGLINE ---The Taste Of India.
d) BRAND AMBASSADOR—Amitabh Bachan, Mukesh Khanna, Sania Mirza,
Superman, Krrish, Jadoo.
e) BRANDS:-
e.1)Milk Products—Powder milk,chees, Ghee, curd, butter,icecream,
Shrikhand,gulab jamuns, basundi,paneer etc.
e.2) Drinks— Stamina(sport drink),Kool Koko, (chocolate milk)
Amul Kool, Kool Café(ready to drink coffee), Masti
Butter milk,
9. BRITANNIA:
A) CEO--- Nusli Wadia (CHAIRMAN)
b) PAT (2007-08)—Rs. 526 million.
c) TAGLINE ---Zindagi Me Life.
d) BRAND AMBASSADOR—Ms Dhoni, Sachin Tendulkar, Rahul Dravid,
Lasith Malinga.
e) BRANDS:-
e.1) Personal Care—
e.2) Beverage---50-50, Tiger, Good Day, Milkman, Ghee, Marie Gold,
Cake, Nature Choice.Treat, Butter,
e.3) Home Care---
e.4) Oral Care---
10.COLGATE-PALMOLIVE:-
A) CEO--- Ian M. Cook
Roger D Calmeyer (MD).
b) PAT (2007-08)—Rs. 77 cr.
c) TAGLINE ---World of Care.
d) BRAND AMBASSADOR—Saif Ali Khan, Maria Sharapova, Kapil Dev,
Diya Mirja.
e) BRANDS:-
e.1)Personal Care—Palmolive soap,Murphy oil soap,ajax,Suavitel,
Palmolive saving cream, Palmolive naturals moistur-
Ising body wash (milk and honey & milk and almond)
Palmolive aroma liquid hand wash, Palmolive natural
Liquid hand wash, (family health & milk and honey),
Halo shampoo. Palmolive charmis cream.
e.2) Beverage--- Hills science diet , Hills prescription diet.
e.3) Home Care---- Axion Dish washing paste.
e.4) Oral Care--- a) toothpaste:-
Colgate total advance toothpaste,Colgate total
toothpaste,Maxfresh toothpaste Colgate total 12 ,
Colgate sensitive, Colgate kids toothpaste, Colgate fresh
Energy gel, Colgate advanced whitening, colgate herbal,
Colgate cibaca family protection, Colgate active salt,
Colgate advanced whitening, Colgate toothpowder ,
b) toothbrush :-
Colgate 360, Colgate sensirive, Colgate navigator plus,
Colgate extra-clean, Colgate cibaca top, Colgate massa-
ger, Colgate super junior flexible, Colgate child flexible,
Colgate super flexible, Colgate ZigZag junior, Colgate Zig
Zag, Colgate ZigZag plus.
.
11.EMAMI:-
A) CEO--- N.Venkat (CEO), R.S.Agarwal (CHAIRMAN).
b) PAT (2007-08)—Rs.92.75cr. Rs. 12.05 cr.(Q3 sept. 2009)
c) TAGLINE ---Get Fair, Stay Fair.
d) BRAND AMBASSADOR—Sah Rukh Khan, Amitabh Bachan, Kareena.
e) BRANDS:-
e.1)Personal Care—Boro Plus, Fair &Handsome, Fast Relief, Hair Life,
Malai Kesar Cold Cream, Navratna Oil(Oil,Lite, Extra
Thanda, Cool Talc)
Baby massage oil,
e.2) Beverage--- Sona Chandi Chyawanprash,Amritprash, Mento Plus.
e.3) Home Care---
e.4) Oral Care---
12. HANKEL:-
A) CEO--- A.G.Muthiah
b) PAT (2007-08)—Rs. 52 crore
c) TAGLINE ---A Brand Like A Friend
d) BRAND AMBASSADOR—Rani Mukherjee
e) BRANDS:-
e.1)Personal Care—Margo, Fa, Neem,
e.2) Beverage---
e.3) Home Care---Pril, Mr. White, Super Check, Bref(toilet cleaner).
e.4) Oral Care---
13. ASIAN PAINTS:-
A) CEO--- .
b) PAT (2007-08)—596million.
c) TAGLINE ---
d) BRAND AMBASSADOR—
e) BRANDS:-
e.1)Ancilliaries— Asian Paints Decoprime Wall Primer WT, Asian Paints
Decoprime wall Primer ST, Asian Paints Acrylic Wall Putty,
Asian Paints Exterior Wall Putty, Asian Paints Wood Primer,
Asian Paints Exterior Wall Primer
e.2)Decorative paints— Asian Paints Apex Stretch, Asian Paints Apex Textured Exterior Emulsion,
Asian Paints Apex Ultima,,, Asian Paints Ace Supreme Exterior Emulsion,
Asian Paints Apex,, Asian Paints Ace,, Asian Paints Tractor Synthetic
Distemper,, Asian Paints Utsav Acrylic Distemper,, Asian Paints Royale Play,
Asian Paints Royale Play Metallics,, Asian Paints Interior Wall Finish – Matt,,
Asian Paints Interior Wall Finish – Lusture,, Asian Paints Utsav Enamel,,
e.3) Automative—2k nexa auto colour.Deltorn,Delflet,Bilux,Aspa,
14. CAVIN KARE:-
A) CEO--- C.L.RANGANATHAN
b) PAT (2007-08)—Rs. 80 cr.
c) TAGLINE ---Reaching new horizons.
d) BRAND AMBASSADOR—Asin,
e) BRANDS:-
e.1) Personal Care—Chick, Nyle, Indica, meera badam shampoo, Karthika,
Fairever, Spinz(talk&deo.),nyle cold cream,
e.2) Beverage—Ruchi pickles,Chinni’s pickle,Chinni’s masala, chinni’s
vermicelli,Ruchi gulab jamun mix,Chinni’s crunch’o
Meere coconut oil.
e.3) Home Care--
e.4) Oral Care
15. PERFETTI:-
A) CEO--- .PERFETTI VAN MELLE
b) PAT (2007-08)—$3.25 BILLION
c) TAGLINE ---Dimag Ki Batti Jala de
d) BRAND AMBASSADOR—Kajol
e) BRANDS:-
e.1) Candys And Gums—Airheads, Alpenliebe,Big Babool, Brooklyn
Chewing Gum,Chlormint,Menthos, Frisk, Frutella,
Vigorsome Gum, Vivident gum,Happydent Gum,Golia
Gum(only sold in Spain),Meller Caramel Chews,
e.2) Pastrys--
16.TATA TEA:-
A) CEO--- .Ratan Tata
b) PAT (2007-08)—Rs. 82.1cr.
c) TAGLINE ---Taste Kamyabi Ka.
d) BRAND AMBASSADOR—Sania Mirja
e) BRANDS:-
e.1)Bulk & Instant Tea—Instant tea powder(Heavey, institutional,
Grocery Destiny).Micro Milled Instant Tea Powder.
Carbo Instant Tea(Heavy & Institutional Destiny,
Decaffeinated,
e.2) Packet Tea— Tata tea, Agni, Tatly,Gemini,Tata tea gold,Kanan
Devan,Tata Tea Dust,Tately Must Masala,Tately
Refreshing Lemon,Tately English Early green
Tately Garma Garm Ginger.
e.3) Coffee— Coorg,Tata Café, Tata Kafi
e.4) Strawberry—
17.PRIYAGOLD.
A) CEO--- B.P.Agarwal
b) PAT (2007-08)— Rs. 26 cr.
c) TAGLINE --- Hak Se Mango
d) BRAND AMBASSADOR—Karishma Kapoor
e) BRANDS:-
e.1)Butter Bite—Premium, Badam pista,Cashew,Keser,Nice
e.2) Classic cream—Orange, Elaichi, Chocolate, Milk
e.3) Kids Cream—Butter, Choco Vanilla, Strawberry
e.4)Others— Bourbon,bigboss,Marielife, Masic gold, CNG,
Chees Crakes, Snaks Zig Zag, Don, Coconut crunch,
Chez bit classic salt, Chatpatta.
18.RASNA:-
A) CEO--- Subhasis Guha
b) PAT (2007-08)—Rs. 52 cr.
c) TAGLINE ---I Love You Rashna
d) BRAND AMBASSADOR—Hritik Roshan
e) BRANDS:-
e.1)National—Utsav, Fruit plus, 1ka 2.
e.2) International—Rasna instant drinks (orange , mango, ), Rasna curry
in a hurry, rasna pickles, rasna curry pastes, Rasna
premium chutneys,Rasna snake range, bollywood,
Bites,Snack and Namkeens, Rasna fruit syrups.
19. PEPSI:-
A) CEO--- Indra nooyi
b) PAT (2007-08)—
c) TAGLINE ---Ye dil mange more.
d) BRAND AMBASSADOR—Kareena kapoor,Katrina Kaif,
e) BRANDS:-
e.1)Pepsi cola brands—Mirinda,7up(international),pepsi limon, Kas,
Team, Pepsi max, Manzanita Sol,Pepsi Light,
Evervess,Yedigun,Frucko,Manzanita sol,Paso
De Los Toros,Fiesta,D&G, Mandarin, Redical
Fruit., Due, Aquafina
e.2) Frito lay Brands—Lays, Doritos,SunChips,Walkers,Twistos,Baked
Tos tos,100 Calorie, Flat Earth,True North
e.3) Tropcana Brands—Graps,Orange ade,Naked,Delight,Apple juice,
e.4) Quaker Brands—Quakerots, Chewy,Rice Pilaf,Rice roni,Life,Aunt Jemmima,
e.5)Gatorade Brands—G2,Propel,ThirstQuencher.
20. COCA COLA:-
A) CEO--- .Muthar Kent
b) PAT (2007-08)—$33.32 billion.
c) TAGLINE ---Coca cola enjoy.
d) BRAND AMBASSADOR—Amir Khan, Salman Khan,
e) BRANDS:-
e.1)Cold Drinks—Coca cola, Thums up, Fenta, Limca,Diet coke, Sprit,
Coke Zero,Citra,
e.2) Water—Kinely,
e.3)
e.4)
21. JYOTHI LAB:-
A) CEO--- Ananda Mukherjee
b) PAT (2007-08)—Rs. 52 cr.
c) TAGLINE ---Char Boondo Wala
d) BRAND AMBASSADOR—
e) BRANDS:-
e.1)Fabric Care—Ujala supreme ,Ujala washing power, stiff & sine,
e.2) Household Insectiside—Maxo coil, Maxo liquid,Aerosol.
e.3) Utensil cleaner—Exo Dish Wash Bar,Exo liquid.
e.4) Fragnance—Maya.
e.5)Personal care—Jeeva Naturals,
e.6) Allied Bussiness—Continental special,Godrej tea,Ekta’s Dhoop.
22. MTR FOOD:-
A) CEO--- J Suresh
b) PAT (2007-08)—Rs.1.65 billion
c) TAGLINE ---Pure and perfect
d) BRAND AMBASSADOR—
e) BRANDS:-
e.1)Soups—Babycorn and spring onion,Spicy totmato,Simply tomato,Spinach and Carrot,Mixed vegitable,
e.2)Ready to Eat—South Indian Foods(7 items), North Indian Foods (16 items),Snacks(5)
Main Cource(17 items).
e.3)Frozen Foods –Main Dises(7 items),Combo Meals(6 types),Snacks(3types),Parathas.
e.4) Rice Meals—Bisibele bhat,Diet delit,jeera rice Lemon rice,Masala rice,Rajama rice,Rasam
rice,Sambar rice, Tamarind rice, Tomato rice.
e.5)Spice Powders—Turmeric , chili, jeera, Coriander, Black Paper.
e.6)Instant Sweet Mixes—Gulab Jamun,Badam Feast, Vermicelli feast,
e.7) Instant snacks Mixes— Bisibele bhat, Masala upma,Muruku, Rava Dosa,Rice Idli,Upma,
Rava Idli, Rice Dosa, Vada.
e.8) Beverage—Amaras, Badam drink,chocolate Drink,Health drink, Herbal Drink,Thandi Drink.
e.9)Masala Products—Instant sambhar mix,Instant Rasam mix,Madras Sambar powder,Pav
bhaji, Pulao,chutney powder, Vangibhat,Sambhar powder,Rasam powder,
Madras rasam powder, Potato sagu,Puliogare,Bisible bheth.
e.10)Others—Vermicelli, Papad,Pickles, Ice creams.
23. PARAS :-
A) CEO---Mr. Girish Patel
b) PAT (2007-08)—
c) TAGLINE ---Grow with Paras.
d) BRAND AMBASSADOR—Hritik Roshan.
e) BRANDS:-
e.1)DOMESTIC—Bactofused milk( toned,full cream, double toned,low fat),Dahi
(Paras dahi and Misti Doi.), Lassi , Paneer, Muzzerella cheese,UTH
Proceed Milk, Desi ghee,Skimmed Milk Powder, Instant Dairy Mix,
Demineralised whey powder,Edible Casein, Aqua minirel.
e.2) International—Skimmed Milk powder, edible grade case in,
Demineralised whey powder
24. PARLE:-
A) CEO--- .
b) PAT (2007-08)—
c) TAGLINE ---
d) BRAND AMBASSADOR—Hritik Roshan, Aamir Khan.
e) BRANDS:-
e.1)Biscuits—Parle- G, Krack Jack, Krack jack crispy creams,Monaco, Kreams,
Hide and Seek,Hide and Seek Milano,Parle Marie,Milkshakti,
Parle 20-20 cookies, Nimkin.
e.2) Confectionaries—Melody, Mango bite,Kachha Mango Bite, Poppins, Kismi
Toffee,Kismi Gold,Orange candy,Xhale.
e.3) Snacks—Musst Bites, Sixer,Monacobites Cheeslings,Must stix &Must chips
e.4)
25. RECKITT BENCKISER:-
A) CEO--- .Bart Becht
b) PAT (2007-08)—285 m ponds.
c) TAGLINE ---
d) BRAND AMBASSADOR—Katrina Kaif
e) BRANDS:-
e.1)Surface care—Lysol, Dettol, Harpic, CillitBang.
e.2) Fabric care—Calgon Vanish,Resolve,Spray’N wash,Woolite.
e.3) Home Care—Mortein,Airwick
e.4) Dishwashing—Finish, Elecrasol.
e.5)Health and personal Care—Veet, Dettol,Clearasil,Nurofen,Strepsils,Gaviscon.
e.6)Food—No salt, French’s mustard,French potato stick, French fried onions,Frank’s
Redhot,Cattlemanen’s, French’s Worcestersire sauce.
26. ZANDU:-
A) CEO--- Mr. Harsha V. Agrawal
b) PAT (2007-08)—Rs. 72.3 million
c) TAGLINE ---Your family doctor.
d) BRAND AMBASSADOR—Sunil Setty
e) BRANDS:-
e.1)Ayurvedic Medicines—zandu Balm,Chyawanprash,Chandraprabhawati,Gulbhar,
Zandu Keshri-Jivan, Khadiradi-Gutika,Rumhayog Tablets,Rumhayog with
Gold,Rhumasyl Oil, Satavraex granule, Sitopaladi Churna, Sudarshan,
Trishun Tablet, Trishun Rub, Alpiton, Almalio, Brento, Draksashav, Trifla
Churn, Trifla guggul, Pancharista, Zandu honey, Vigorex Tablet, Maha
Yogaraj guggul.
27.ANMOL:-
A) CEO--- .Shree Mukund Udyog
b) PAT (2007-08)—250 crore.
c) TAGLINE --- THE RIGHT BITE.
d) BRAND AMBASSADOR—
e) BRANDS:-
e.1) Beverage---Thin arrowroot, Marie, Marie time, Regency,Dil khush,
Dreamlite pack master, golmol, Milkmade, Butter bake,
Coconutty, glucoshakti, Cream cracker, Snackles, Tip top
Kazu kurkure, Tiptop six bix, Yummy orange cup cake,
2 in 1, jadoo, Lemon maza, fun fill (orange, cream),
Yummy milk cream,Yummy vanilla cup cake, Milk o nut.
Yummy tiffin cake, Butter bake-caju, coco bite, Anmol-G,
Butter Kokonut, Fun fil strawberry cream, Super anmol-G
Yummy coconut cream.
28.GODREJ:-
A) CEO--- Adi Godrj.
b) PAT (2007-08)—40.1 cr.
c) TAGLINE ---We care about the quality of your life
d) BRAND AMBASSADOR—Hritik Roshan, Shaksi Tanwar,Preity zinta.
e) BRANDS:-
e.1)Personal Care—Cinthol, Fair glow, Evita, No. 1, Vigil, Shikakai,
e.2) Hair Care— Colour soft, Nupur(mehandi), No.1, Powder hair die,
Renew (hair colour), Cinthol (shampoo,deo,talc,
Saving gel, Ezee,
e.3) Home Care— Godrej dish wash, godrej glossy
29.L’OREAL:-
A) CEO--- . JEAN-PAUL AGON
b) PAT (2007-08)—E1105 million
c) TAGLINE ---Because you're worth it
d) BRAND AMBASSADOR—Sonam Kapoor.
e) BRANDS:-
e.1)Consumer Product—Garnier , L’orel Paris, Le Club Des Createrus,
Maybelline NY,Softsheen Carson,
e.2)Luxury Product—Ladcom, Biotherm, Diesel, Helena Rubinstein, Kiehl
Shu Uemura, Giorgio Armani, Ralph Lauren,Cacha-
rel, Viktor &Rolf
e.3Proffessional Products—L’Orel professional, Matrix, Mizani, Redken,
Kerastase,
e.4) Active Cosmetic— Vichy, La Roche-Posay, Inneov, Sanoflore, Skin
Ceuticals .
30.PIDILITE:-
A) CEO--- B.k.Parikh
b) PAT (2007-08)—Rs. 130.90cr.
c) TAGLINE ---Buuilding Bonds
d) BRAND AMBASSADOR—
e) BRANDS:-
e.1)Adesives—Fevicol,Dr. flixit, Sargent art, Cyclo, Hobby ideas, Roof, M-Ceal.
e.2) —
e.3) —
e.4) —
31.GSK:-
A) CEO--- .
b) PAT (2007-08)—
c) TAGLINE ---
d) BRAND AMBASSADOR—
e) BRANDS:-
e.1)Personal care—
e.2) Beverage—
e.3) Home Care—
e.4) Oral Care—
32.AYUR:-
A) CEO--- Dilvinder Singh Nagraj
b) PAT (2007-08)—
c) TAGLINE ---
d) BRAND AMBASSADOR—
e) BRANDS:-
e.1)Hair Care—Brahmi Amla Hair oil,Amla shikakai oil,Hair Treatment Oil, Hair Styling
Gel,Soya Protin Shampoo, Lemon Shampoo,Rosemary Shampoo, Hina
Tulsi Shampoo, Coconut Shampoo, Ph Balance Anti Dandruff Shampoo,
Ph Balance Rinse off Conditionar, Ph Balance Leave on Conditionar,Kali
Mehandi, Natural Hairwash With Amla And Shikakai,Soft Rinse Shampo
Soft Sheen Shampoo.
e.2) Skin Care—Coca Butter Body Care Lotion,Winter Care Lotion, Sher Butter Skin,
Sunscream Lotion SF-15,SF-30, Water Resistense/Proof Sunscream,
Invisible Sunscream For Man,After Sun Burn Gel,Herbal Massage Cream,
Almond Nourishing Cream,Tulsi Pomade,Petrolium Jelly, Herbal Cold
Cream With Alovera, Herval All Perpose Cream With Alovera,Relax &
Clean Cleansing Mix, Relax And Milk Tonner,Relax And Balance
Astringent,Relax and Shine Moistturiser,Aloe clay Spread, Relax and
Recharge Mousturising gel.
e.3) Health Care—Amril Arjun Glass,Dia Slim Tumbler,Ayur Shakti.
e.4)Body Care—Tulsi Neem Soap,Rose Water, Rose Water Mist, Smudge Proof Kajal,
Best ‘o’ Desire, Best ‘o’ Firm, Silky Instant Bleach,Hot Wax , Cold Wax,
Skin ‘o’Tone Bath/Moisturising Bath Gel,Aloe Fruitamine Bleach Cream,
Age lock,Milk &Made, Tonning And Farming Body Butter,Coca Butter,
Hygie Wash , Fruit And Vegetable Wash,Face Wash, Face Gel, Face
Face Scrub, Face Mask,Face Pack,
33 J.K.HELENE CURTIS LTD.
CEO—
TAGLINE— PLAY THE LEAD
PAT(2008-09)—
BRAND AMBASSADOR—
BRANDS :-
A) DEO SAMPLE :-1) PARK AVENUE- PLAY THE LEAD
2) PREMIUM-PLEASURE,ECSTASY AND EUPHORIA
3) PRAX-LINGERING SCENTS THATBLIND SENCES.
4) GIFTING- WRAP THEM IN STYLE.
34) FEM
CEO—MR. SUNIL H. POPHALE (MD &CEO)
PAT(2008-09)—
TAGLINE—Beauty with Care
BRANDS—
COSMETIC- Fairness bleach, perfume blue bleach,high removing cream,
Oxy Bleach, Botanica ultimate, Clearway.
PERSONAL CARE—Soft gentle soap.
FEBRIC CARE—Bambi cuff and coller cream, Bambi febric softener &
Conditioner.
1) HINDUSTAN UNILEVER LTD.:-
A) CEO--- NITIN PRANJAPE.
b) PAT (2007-08)— Rs. 1767.66 Rs.546.61 crores.(Q3Set.2008)
c) TAGLINE --- Getting Dirty is Good,- Surf exel
d) BRAND AMBASSADOR— Priyanka Chopra,Preity Zinta
e) EMPLOYEES :-
e) BRANDS:-
e.1)Personal Care— Lux, Lifeboy, Hamam,Liril, Breeze, Dove, Pears, Rexona
Fair&Lovely, Ponds, Vasaline, Avience , Sunsilk,Clinic ,Axe,
Ayush,Lakme
e.2) Beverage--- Broke Bond,Bru, Lipton,Kisan, Knorr,kwality, Puriet,
e.3) Home Care---- Surf exel,Rin,Sunlight, Wheel,
e.4) Oral Care--- Close up,Pesodent
2. PROCTAR & GAMBLE (P&G):-
A) CEO--- A.J.LAFLEY
b) PAT (2007-08)—Rs. 186.6 cr.
c) TAGLINE –Touching Life, Improving Life.
d) BRAND AMBASSADOR—
e) BRANDS:-
e.1)Personal Care— Pantene, Head & Shoulders, Gillette, Safeguard, Zest, Old Spice,
Olay, Aussie(shampoo),
e.2) Beverage---Charmin Ultra, Pringles(Snacks)
e.3) Home Care---- Arial, Always, Tide, Pampers, Bounce, Bounty, Ivory, Swiffer,
Duracell.
e.4) Oral Care--- Oral-B, Vicks, Crest, Braun, Fixodent, Gleem, Scope.
3.ITC:-
A) CEO--- Y.C.DEVESHWAR.
b) PAT (2007-08)—Rs. 903 cr.
c) TAGLINE ---
d) BRAND AMBASSADOR—Sah Rukh Khan (sunfeast), Hritik Roshan(Vivel)
e) BRANDS:-
e.1)Personal Care—Essenja De Wills, Inizio, Femme, Fima(5varities),
Vivel,Superia,
e.2) Beverage---Aashirwad,Bingo,Candyman,Minto,Kitchens of india,
Sunfeast,Sunfeast world’s10k
e.3) Home Care---
e.4) Oral Care---
e.5) Smoking products--- Classic,India King, Gold Flake,Silk Cut, Navey
Cut, Sciss one, Capstan, Brekley, Bristol,Flake.
4.DABUR:-
A) CEO--- SUNIL DUGGAL.
b) PAT (2007-08)—Rs.333 cr. Rs. 106.9 cr. (Q3-Sept 2008)
c) TAGLINE ---Celebrate Life.
d) BRAND AMBASSADOR—Amitabh Bachan, Shah Rukh Khan, Rani
Mukherjee,
e) BRANDS:-
e.1)Personal Care—Amla hair oil., Amla light oil, vatika, anmol sarson
Amla,Gulabary,Crème, lotion,
e.2) Beverage---Chyawanprash, Chyawanshakti,Gloucose –D, Real juice,
Active,Recipe(packed food),
e.3) Home Care---
e.4) Oral Care---Dabur red toothpaste, Babool toothpaste, Meswak
toothpaste, Promise toothpaste, dabur lal dantmanjan,
Binaca.
5.NESTLE:-
A) CEO--- Mr. Martial G Rolland (MD & Chairman)
b) PAT (2007-08)—Rs. 1317.6 million.
c) TAGLINE ---Good Food Good Life.
d) BRAND AMBASSADOR—Rani Mukherjee.
e) BRANDS:-
e.1)Personal Care---
e.2) Beverage---Everyday, Milk, Slim milk, Natural Dahi,Slim
Dahi, Nesvita Dahi, Crevita, Natural Fruit Dahi
Nido,Nescafe, Maggi (13 types), Munch, Milky
Bar, Bar-one, Polo, Éclair, Kitkat.
e.3) Home Care----
e.4) Oral Care---
6.CADBURY:-
A) CEO--- C.Y.Pal (chairman), Anand Kripalu (MD)
b) PAT (2007-08)—
c) TAGLINE ---Kuch Mitha Ho Jaye
d) BRAND AMBASSADOR—Viswanathan Anand, MS Dhoni, Saif Ali Khan,
Genelia D’Souja.
e) BRANDS:-
e.1)Personal Care—
e.2) Beverage---Dairy Milk, 5 Star, Celebration, Temptation, Éclair
Gems, Byta, Bournvita, Halls, Bubbaloo.
e.3) Home Care---
e.4) Oral Care---
7. MARICO:-
A) CEO--- Harsh Marilwala(MD& CHAIRMAN)
b) PAT (2007-08)—Rs. 50.89 cr.
c) TAGLINE ---Uncommon Sense
d) BRAND AMBASSADOR—Yuvraj Singh, Katrina Kaif, Deepika Padukone.
e) BRANDS:-
e.1)Personal Care—Parachute, Medikar, Hair & Care, Santi Amla, Nihar
Cemelia, Kaya Lite, Kaya Skin Care, Aromatic,
e.2) Beverage--- Saffola, Sweekar,
e.3) Home Care----Revive,
e.4) Oral Care---
8. AMUL:-
A) CEO--- Parthi Bhatol(GCMMF)
b) PAT (2007-08)—Rs.1.33billion.
c) TAGLINE ---The Taste Of India.
d) BRAND AMBASSADOR—Amitabh Bachan, Mukesh Khanna, Sania Mirza,
Superman, Krrish, Jadoo.
e) BRANDS:-
e.1)Milk Products—Powder milk,chees, Ghee, curd, butter,icecream,
Shrikhand,gulab jamuns, basundi,paneer etc.
e.2) Drinks— Stamina(sport drink),Kool Koko, (chocolate milk)
Amul Kool, Kool Café(ready to drink coffee), Masti
Butter milk,
9. BRITANNIA:
A) CEO--- Nusli Wadia (CHAIRMAN)
b) PAT (2007-08)—Rs. 526 million.
c) TAGLINE ---Zindagi Me Life.
d) BRAND AMBASSADOR—Ms Dhoni, Sachin Tendulkar, Rahul Dravid,
Lasith Malinga.
e) BRANDS:-
e.1) Personal Care—
e.2) Beverage---50-50, Tiger, Good Day, Milkman, Ghee, Marie Gold,
Cake, Nature Choice.Treat, Butter,
e.3) Home Care---
e.4) Oral Care---
10.COLGATE-PALMOLIVE:-
A) CEO--- Ian M. Cook
Roger D Calmeyer (MD).
b) PAT (2007-08)—Rs. 77 cr.
c) TAGLINE ---World of Care.
d) BRAND AMBASSADOR—Saif Ali Khan, Maria Sharapova, Kapil Dev,
Diya Mirja.
e) BRANDS:-
e.1)Personal Care—Palmolive soap,Murphy oil soap,ajax,Suavitel,
Palmolive saving cream, Palmolive naturals moistur-
Ising body wash (milk and honey & milk and almond)
Palmolive aroma liquid hand wash, Palmolive natural
Liquid hand wash, (family health & milk and honey),
Halo shampoo. Palmolive charmis cream.
e.2) Beverage--- Hills science diet , Hills prescription diet.
e.3) Home Care---- Axion Dish washing paste.
e.4) Oral Care--- a) toothpaste:-
Colgate total advance toothpaste,Colgate total
toothpaste,Maxfresh toothpaste Colgate total 12 ,
Colgate sensitive, Colgate kids toothpaste, Colgate fresh
Energy gel, Colgate advanced whitening, colgate herbal,
Colgate cibaca family protection, Colgate active salt,
Colgate advanced whitening, Colgate toothpowder ,
b) toothbrush :-
Colgate 360, Colgate sensirive, Colgate navigator plus,
Colgate extra-clean, Colgate cibaca top, Colgate massa-
ger, Colgate super junior flexible, Colgate child flexible,
Colgate super flexible, Colgate ZigZag junior, Colgate Zig
Zag, Colgate ZigZag plus.
.
11.EMAMI:-
A) CEO--- N.Venkat (CEO), R.S.Agarwal (CHAIRMAN).
b) PAT (2007-08)—Rs.92.75cr. Rs. 12.05 cr.(Q3 sept. 2009)
c) TAGLINE ---Get Fair, Stay Fair.
d) BRAND AMBASSADOR—Sah Rukh Khan, Amitabh Bachan, Kareena.
e) BRANDS:-
e.1)Personal Care—Boro Plus, Fair &Handsome, Fast Relief, Hair Life,
Malai Kesar Cold Cream, Navratna Oil(Oil,Lite, Extra
Thanda, Cool Talc)
Baby massage oil,
e.2) Beverage--- Sona Chandi Chyawanprash,Amritprash, Mento Plus.
e.3) Home Care---
e.4) Oral Care---
12. HANKEL:-
A) CEO--- A.G.Muthiah
b) PAT (2007-08)—Rs. 52 crore
c) TAGLINE ---A Brand Like A Friend
d) BRAND AMBASSADOR—Rani Mukherjee
e) BRANDS:-
e.1)Personal Care—Margo, Fa, Neem,
e.2) Beverage---
e.3) Home Care---Pril, Mr. White, Super Check, Bref(toilet cleaner).
e.4) Oral Care---
13. ASIAN PAINTS:-
A) CEO--- .
b) PAT (2007-08)—596million.
c) TAGLINE ---
d) BRAND AMBASSADOR—
e) BRANDS:-
e.1)Ancilliaries— Asian Paints Decoprime Wall Primer WT, Asian Paints
Decoprime wall Primer ST, Asian Paints Acrylic Wall Putty,
Asian Paints Exterior Wall Putty, Asian Paints Wood Primer,
Asian Paints Exterior Wall Primer
e.2)Decorative paints— Asian Paints Apex Stretch, Asian Paints Apex Textured Exterior Emulsion,
Asian Paints Apex Ultima,,, Asian Paints Ace Supreme Exterior Emulsion,
Asian Paints Apex,, Asian Paints Ace,, Asian Paints Tractor Synthetic
Distemper,, Asian Paints Utsav Acrylic Distemper,, Asian Paints Royale Play,
Asian Paints Royale Play Metallics,, Asian Paints Interior Wall Finish – Matt,,
Asian Paints Interior Wall Finish – Lusture,, Asian Paints Utsav Enamel,,
e.3) Automative—2k nexa auto colour.Deltorn,Delflet,Bilux,Aspa,
14. CAVIN KARE:-
A) CEO--- C.L.RANGANATHAN
b) PAT (2007-08)—Rs. 80 cr.
c) TAGLINE ---Reaching new horizons.
d) BRAND AMBASSADOR—Asin,
e) BRANDS:-
e.1) Personal Care—Chick, Nyle, Indica, meera badam shampoo, Karthika,
Fairever, Spinz(talk&deo.),nyle cold cream,
e.2) Beverage—Ruchi pickles,Chinni’s pickle,Chinni’s masala, chinni’s
vermicelli,Ruchi gulab jamun mix,Chinni’s crunch’o
Meere coconut oil.
e.3) Home Care--
e.4) Oral Care
15. PERFETTI:-
A) CEO--- .PERFETTI VAN MELLE
b) PAT (2007-08)—$3.25 BILLION
c) TAGLINE ---Dimag Ki Batti Jala de
d) BRAND AMBASSADOR—Kajol
e) BRANDS:-
e.1) Candys And Gums—Airheads, Alpenliebe,Big Babool, Brooklyn
Chewing Gum,Chlormint,Menthos, Frisk, Frutella,
Vigorsome Gum, Vivident gum,Happydent Gum,Golia
Gum(only sold in Spain),Meller Caramel Chews,
e.2) Pastrys--
16.TATA TEA:-
A) CEO--- .Ratan Tata
b) PAT (2007-08)—Rs. 82.1cr.
c) TAGLINE ---Taste Kamyabi Ka.
d) BRAND AMBASSADOR—Sania Mirja
e) BRANDS:-
e.1)Bulk & Instant Tea—Instant tea powder(Heavey, institutional,
Grocery Destiny).Micro Milled Instant Tea Powder.
Carbo Instant Tea(Heavy & Institutional Destiny,
Decaffeinated,
e.2) Packet Tea— Tata tea, Agni, Tatly,Gemini,Tata tea gold,Kanan
Devan,Tata Tea Dust,Tately Must Masala,Tately
Refreshing Lemon,Tately English Early green
Tately Garma Garm Ginger.
e.3) Coffee— Coorg,Tata Café, Tata Kafi
e.4) Strawberry—
17.PRIYAGOLD.
A) CEO--- B.P.Agarwal
b) PAT (2007-08)— Rs. 26 cr.
c) TAGLINE --- Hak Se Mango
d) BRAND AMBASSADOR—Karishma Kapoor
e) BRANDS:-
e.1)Butter Bite—Premium, Badam pista,Cashew,Keser,Nice
e.2) Classic cream—Orange, Elaichi, Chocolate, Milk
e.3) Kids Cream—Butter, Choco Vanilla, Strawberry
e.4)Others— Bourbon,bigboss,Marielife, Masic gold, CNG,
Chees Crakes, Snaks Zig Zag, Don, Coconut crunch,
Chez bit classic salt, Chatpatta.
18.RASNA:-
A) CEO--- Subhasis Guha
b) PAT (2007-08)—Rs. 52 cr.
c) TAGLINE ---I Love You Rashna
d) BRAND AMBASSADOR—Hritik Roshan
e) BRANDS:-
e.1)National—Utsav, Fruit plus, 1ka 2.
e.2) International—Rasna instant drinks (orange , mango, ), Rasna curry
in a hurry, rasna pickles, rasna curry pastes, Rasna
premium chutneys,Rasna snake range, bollywood,
Bites,Snack and Namkeens, Rasna fruit syrups.
19. PEPSI:-
A) CEO--- Indra nooyi
b) PAT (2007-08)—
c) TAGLINE ---Ye dil mange more.
d) BRAND AMBASSADOR—Kareena kapoor,Katrina Kaif,
e) BRANDS:-
e.1)Pepsi cola brands—Mirinda,7up(international),pepsi limon, Kas,
Team, Pepsi max, Manzanita Sol,Pepsi Light,
Evervess,Yedigun,Frucko,Manzanita sol,Paso
De Los Toros,Fiesta,D&G, Mandarin, Redical
Fruit., Due, Aquafina
e.2) Frito lay Brands—Lays, Doritos,SunChips,Walkers,Twistos,Baked
Tos tos,100 Calorie, Flat Earth,True North
e.3) Tropcana Brands—Graps,Orange ade,Naked,Delight,Apple juice,
e.4) Quaker Brands—Quakerots, Chewy,Rice Pilaf,Rice roni,Life,Aunt Jemmima,
e.5)Gatorade Brands—G2,Propel,ThirstQuencher.
20. COCA COLA:-
A) CEO--- .Muthar Kent
b) PAT (2007-08)—$33.32 billion.
c) TAGLINE ---Coca cola enjoy.
d) BRAND AMBASSADOR—Amir Khan, Salman Khan,
e) BRANDS:-
e.1)Cold Drinks—Coca cola, Thums up, Fenta, Limca,Diet coke, Sprit,
Coke Zero,Citra,
e.2) Water—Kinely,
e.3)
e.4)
21. JYOTHI LAB:-
A) CEO--- Ananda Mukherjee
b) PAT (2007-08)—Rs. 52 cr.
c) TAGLINE ---Char Boondo Wala
d) BRAND AMBASSADOR—
e) BRANDS:-
e.1)Fabric Care—Ujala supreme ,Ujala washing power, stiff & sine,
e.2) Household Insectiside—Maxo coil, Maxo liquid,Aerosol.
e.3) Utensil cleaner—Exo Dish Wash Bar,Exo liquid.
e.4) Fragnance—Maya.
e.5)Personal care—Jeeva Naturals,
e.6) Allied Bussiness—Continental special,Godrej tea,Ekta’s Dhoop.
22. MTR FOOD:-
A) CEO--- J Suresh
b) PAT (2007-08)—Rs.1.65 billion
c) TAGLINE ---Pure and perfect
d) BRAND AMBASSADOR—
e) BRANDS:-
e.1)Soups—Babycorn and spring onion,Spicy totmato,Simply tomato,Spinach and Carrot,Mixed vegitable,
e.2)Ready to Eat—South Indian Foods(7 items), North Indian Foods (16 items),Snacks(5)
Main Cource(17 items).
e.3)Frozen Foods –Main Dises(7 items),Combo Meals(6 types),Snacks(3types),Parathas.
e.4) Rice Meals—Bisibele bhat,Diet delit,jeera rice Lemon rice,Masala rice,Rajama rice,Rasam
rice,Sambar rice, Tamarind rice, Tomato rice.
e.5)Spice Powders—Turmeric , chili, jeera, Coriander, Black Paper.
e.6)Instant Sweet Mixes—Gulab Jamun,Badam Feast, Vermicelli feast,
e.7) Instant snacks Mixes— Bisibele bhat, Masala upma,Muruku, Rava Dosa,Rice Idli,Upma,
Rava Idli, Rice Dosa, Vada.
e.8) Beverage—Amaras, Badam drink,chocolate Drink,Health drink, Herbal Drink,Thandi Drink.
e.9)Masala Products—Instant sambhar mix,Instant Rasam mix,Madras Sambar powder,Pav
bhaji, Pulao,chutney powder, Vangibhat,Sambhar powder,Rasam powder,
Madras rasam powder, Potato sagu,Puliogare,Bisible bheth.
e.10)Others—Vermicelli, Papad,Pickles, Ice creams.
23. PARAS :-
A) CEO---Mr. Girish Patel
b) PAT (2007-08)—
c) TAGLINE ---Grow with Paras.
d) BRAND AMBASSADOR—Hritik Roshan.
e) BRANDS:-
e.1)DOMESTIC—Bactofused milk( toned,full cream, double toned,low fat),Dahi
(Paras dahi and Misti Doi.), Lassi , Paneer, Muzzerella cheese,UTH
Proceed Milk, Desi ghee,Skimmed Milk Powder, Instant Dairy Mix,
Demineralised whey powder,Edible Casein, Aqua minirel.
e.2) International—Skimmed Milk powder, edible grade case in,
Demineralised whey powder
24. PARLE:-
A) CEO--- .
b) PAT (2007-08)—
c) TAGLINE ---
d) BRAND AMBASSADOR—Hritik Roshan, Aamir Khan.
e) BRANDS:-
e.1)Biscuits—Parle- G, Krack Jack, Krack jack crispy creams,Monaco, Kreams,
Hide and Seek,Hide and Seek Milano,Parle Marie,Milkshakti,
Parle 20-20 cookies, Nimkin.
e.2) Confectionaries—Melody, Mango bite,Kachha Mango Bite, Poppins, Kismi
Toffee,Kismi Gold,Orange candy,Xhale.
e.3) Snacks—Musst Bites, Sixer,Monacobites Cheeslings,Must stix &Must chips
e.4)
25. RECKITT BENCKISER:-
A) CEO--- .Bart Becht
b) PAT (2007-08)—285 m ponds.
c) TAGLINE ---
d) BRAND AMBASSADOR—Katrina Kaif
e) BRANDS:-
e.1)Surface care—Lysol, Dettol, Harpic, CillitBang.
e.2) Fabric care—Calgon Vanish,Resolve,Spray’N wash,Woolite.
e.3) Home Care—Mortein,Airwick
e.4) Dishwashing—Finish, Elecrasol.
e.5)Health and personal Care—Veet, Dettol,Clearasil,Nurofen,Strepsils,Gaviscon.
e.6)Food—No salt, French’s mustard,French potato stick, French fried onions,Frank’s
Redhot,Cattlemanen’s, French’s Worcestersire sauce.
26. ZANDU:-
A) CEO--- Mr. Harsha V. Agrawal
b) PAT (2007-08)—Rs. 72.3 million
c) TAGLINE ---Your family doctor.
d) BRAND AMBASSADOR—Sunil Setty
e) BRANDS:-
e.1)Ayurvedic Medicines—zandu Balm,Chyawanprash,Chandraprabhawati,Gulbhar,
Zandu Keshri-Jivan, Khadiradi-Gutika,Rumhayog Tablets,Rumhayog with
Gold,Rhumasyl Oil, Satavraex granule, Sitopaladi Churna, Sudarshan,
Trishun Tablet, Trishun Rub, Alpiton, Almalio, Brento, Draksashav, Trifla
Churn, Trifla guggul, Pancharista, Zandu honey, Vigorex Tablet, Maha
Yogaraj guggul.
27.ANMOL:-
A) CEO--- .Shree Mukund Udyog
b) PAT (2007-08)—250 crore.
c) TAGLINE --- THE RIGHT BITE.
d) BRAND AMBASSADOR—
e) BRANDS:-
e.1) Beverage---Thin arrowroot, Marie, Marie time, Regency,Dil khush,
Dreamlite pack master, golmol, Milkmade, Butter bake,
Coconutty, glucoshakti, Cream cracker, Snackles, Tip top
Kazu kurkure, Tiptop six bix, Yummy orange cup cake,
2 in 1, jadoo, Lemon maza, fun fill (orange, cream),
Yummy milk cream,Yummy vanilla cup cake, Milk o nut.
Yummy tiffin cake, Butter bake-caju, coco bite, Anmol-G,
Butter Kokonut, Fun fil strawberry cream, Super anmol-G
Yummy coconut cream.
28.GODREJ:-
A) CEO--- Adi Godrj.
b) PAT (2007-08)—40.1 cr.
c) TAGLINE ---We care about the quality of your life
d) BRAND AMBASSADOR—Hritik Roshan, Shaksi Tanwar,Preity zinta.
e) BRANDS:-
e.1)Personal Care—Cinthol, Fair glow, Evita, No. 1, Vigil, Shikakai,
e.2) Hair Care— Colour soft, Nupur(mehandi), No.1, Powder hair die,
Renew (hair colour), Cinthol (shampoo,deo,talc,
Saving gel, Ezee,
e.3) Home Care— Godrej dish wash, godrej glossy
29.L’OREAL:-
A) CEO--- . JEAN-PAUL AGON
b) PAT (2007-08)—E1105 million
c) TAGLINE ---Because you're worth it
d) BRAND AMBASSADOR—Sonam Kapoor.
e) BRANDS:-
e.1)Consumer Product—Garnier , L’orel Paris, Le Club Des Createrus,
Maybelline NY,Softsheen Carson,
e.2)Luxury Product—Ladcom, Biotherm, Diesel, Helena Rubinstein, Kiehl
Shu Uemura, Giorgio Armani, Ralph Lauren,Cacha-
rel, Viktor &Rolf
e.3Proffessional Products—L’Orel professional, Matrix, Mizani, Redken,
Kerastase,
e.4) Active Cosmetic— Vichy, La Roche-Posay, Inneov, Sanoflore, Skin
Ceuticals .
30.PIDILITE:-
A) CEO--- B.k.Parikh
b) PAT (2007-08)—Rs. 130.90cr.
c) TAGLINE ---Buuilding Bonds
d) BRAND AMBASSADOR—
e) BRANDS:-
e.1)Adesives—Fevicol,Dr. flixit, Sargent art, Cyclo, Hobby ideas, Roof, M-Ceal.
e.2) —
e.3) —
e.4) —
31.GSK:-
A) CEO--- .
b) PAT (2007-08)—
c) TAGLINE ---
d) BRAND AMBASSADOR—
e) BRANDS:-
e.1)Personal care—
e.2) Beverage—
e.3) Home Care—
e.4) Oral Care—
32.AYUR:-
A) CEO--- Dilvinder Singh Nagraj
b) PAT (2007-08)—
c) TAGLINE ---
d) BRAND AMBASSADOR—
e) BRANDS:-
e.1)Hair Care—Brahmi Amla Hair oil,Amla shikakai oil,Hair Treatment Oil, Hair Styling
Gel,Soya Protin Shampoo, Lemon Shampoo,Rosemary Shampoo, Hina
Tulsi Shampoo, Coconut Shampoo, Ph Balance Anti Dandruff Shampoo,
Ph Balance Rinse off Conditionar, Ph Balance Leave on Conditionar,Kali
Mehandi, Natural Hairwash With Amla And Shikakai,Soft Rinse Shampo
Soft Sheen Shampoo.
e.2) Skin Care—Coca Butter Body Care Lotion,Winter Care Lotion, Sher Butter Skin,
Sunscream Lotion SF-15,SF-30, Water Resistense/Proof Sunscream,
Invisible Sunscream For Man,After Sun Burn Gel,Herbal Massage Cream,
Almond Nourishing Cream,Tulsi Pomade,Petrolium Jelly, Herbal Cold
Cream With Alovera, Herval All Perpose Cream With Alovera,Relax &
Clean Cleansing Mix, Relax And Milk Tonner,Relax And Balance
Astringent,Relax and Shine Moistturiser,Aloe clay Spread, Relax and
Recharge Mousturising gel.
e.3) Health Care—Amril Arjun Glass,Dia Slim Tumbler,Ayur Shakti.
e.4)Body Care—Tulsi Neem Soap,Rose Water, Rose Water Mist, Smudge Proof Kajal,
Best ‘o’ Desire, Best ‘o’ Firm, Silky Instant Bleach,Hot Wax , Cold Wax,
Skin ‘o’Tone Bath/Moisturising Bath Gel,Aloe Fruitamine Bleach Cream,
Age lock,Milk &Made, Tonning And Farming Body Butter,Coca Butter,
Hygie Wash , Fruit And Vegetable Wash,Face Wash, Face Gel, Face
Face Scrub, Face Mask,Face Pack,
33 J.K.HELENE CURTIS LTD.
CEO—
TAGLINE— PLAY THE LEAD
PAT(2008-09)—
BRAND AMBASSADOR—
BRANDS :-
A) DEO SAMPLE :-1) PARK AVENUE- PLAY THE LEAD
2) PREMIUM-PLEASURE,ECSTASY AND EUPHORIA
3) PRAX-LINGERING SCENTS THATBLIND SENCES.
4) GIFTING- WRAP THEM IN STYLE.
34) FEM
CEO—MR. SUNIL H. POPHALE (MD &CEO)
PAT(2008-09)—
TAGLINE—Beauty with Care
BRANDS—
COSMETIC- Fairness bleach, perfume blue bleach,high removing cream,
Oxy Bleach, Botanica ultimate, Clearway.
PERSONAL CARE—Soft gentle soap.
FEBRIC CARE—Bambi cuff and coller cream, Bambi febric softener &
Conditioner.
NEW DELHI: Coca-cola India vice-president (marketing) Venkatesh Kini is relocating to the company’s head quarters in Atlanta as global head of
the beverage giant’s juice portfolio. ET has learnt that Mr Kini will be designated as global vice-president for juice marketing. He will be reporting to Coca-Cola general manager (global juice centre) Guy Wollaert.
The Indian company is expected to announce Mr Kini’s replacement shortly. The next marketing head is likely to be roped in from the company’s global resource pool. Mr Kini’s elevation comes at a time when the India division has posted 10 straight quarters of growth, with the company growing 28% by unit case volumes in the fourth quarter of 2008.
The Coca-Cola India spokesman confirmed the development. “This is another example of global careers being offered to executives within the Coca-Cola system. The company worldwide is recognised for its active policy on cross pollination of talent.”
Mr Kini spent around three years in India, which saw the India business unit achieve market leadership across beverages, including Thums Up and Sprite. He joined at a time when the pesticide controversy was still alive but managed to drive the turnaround in the segment. Under him, the company implemented the ‘little drops of joy’ campaign and the IPL T20 exclusive sponsorship deal on Sony Entertainment last year. In addition, he was involved with the company’s campus programmes.
Mr Kini had moved to India from Coca-Cola North America as vice-president of Sprite and flavours, in August 2006. He has been associated with the company since March 1998.
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