The Success Mantras of Retail Industry

Well well well, Now a day we are living in the world where everything is coming under the shade of retail industry. It is very modern concept and following by almost every country. At present time, people loves to go for big bazaar or spencer's for shopping of every articles even perishable goods in place of going to traditional mandis or other local market. From lifestyle goods to FMCG goods, everything has been came under retail industry. People are more habitual to retail stores.

As the demand of retail increasing,different stores of many companies are also opening day per day. But retail business is not an easy job. A number of retailing companies shut down every year. But the organisations which follows the major key mantra of retail business, are still market leaders.

There are lot of strategies available in different books of retail, but if we take a sincere look on the success strategies for retail business, we will find that there are only two major mantras on which whole retail process depends.

A) Perfect Outsourcing :- 1) Regular outsource.
2) Outsource of fresh and
different kind of products than local market.
3) More number of verities in different product
category.
4) Healthy inventory level.
5) Goods should be outsource from same vendor always.
6) Purchase department should be more active in
outsourcing of goods.

B)Excellent Supply Chain :-
1) Logistic department should be more active.
2) On time supply and dispatch.
3) Good co-ordination between transporter and
organization.
4) Regular follow up with cargo company.

The Presentation Concept in Retail Industry

Presentation is everithing in retail industry. It dosent matter that how goods is? it is right, wrong, small, large etc. main thing is that how it presented in front of customer. A nice presentation can lead to sale an unbrand product and at the same time without a proper presentation, a very nice and precious thing is looking like worthless. In retail, no need to convince a customer, if your product presentation is proper. The presentation describs all about the goods.

Major Ways of Presentation;-

1) Light Presentation :- Lights of different colors makes an impact on customer as well as it increase the get up of a product. Generally, customer attracts more by light and sound.


2) Sound Presentation :- Sounds refers to the music and songs. Generally, customer comes to the store after finishing his all the work, so at the time he/she becomes little bit tired. The music or song provides a customer little bit relief and entertain them. It convince a customer to pass more time in store.


3) Attractive Packing :- Packing of a product defines it’s value. Good and attractive packing mesmerizes the customer.


4) Placing :- Placing of good is a major part of presentation. It much matters that where the goods should be place, because first impression is last impression. So, put fresh arrival in front of entry of the store which can attract the customer standing outside the store. The most running items should kept in the interiors of the store so that a customer will have to pass the complete area and by doing that the retailer can focus every product to the customer. Also there are some products on which customer takes time in selection, so these products should be kept at the place where enough space is available.

5) Pricing :- Pricing is one of the most major factor which decides the success or failure of a product. In those days, pricing is also a part of presentation. Different kind of psychological pricing like Rs. 99, 199, 499, 999 or different criteria’s of discount works as means of presentation of product.