| Vinita Bali, MD, Britannia Industries, on product innovation, cost-cutting and brand management.. |
There’s a time in the evolution of categories when consumers make the switch from having to make it at home to going out and buying it.
Vinita Bali, Managing Director, Britannia Industries Ltd, at the launch of health drink Actimind
Vinay Kamath
Vinita Bali, Britannia Industries Ltd’s Managing Director, is on a whirlwind trip to Chennai. She’s in the city to participate in the Foodpro as well as launch Britannia’s new milk drink for children, ActiMind. Bali is gung-ho on the growth of the dairy business and says Actimind is the first in a pipeline of products planned in dairy. Post launch, Bali, a former worldwide marketing director of the Coca-Cola Co, who joined Britannia a little over four years ago, spoke to Brand Line on a variety of issues: the company’s strategy for biscuits to maintain its one-third share of the organised biscuits market, consumer trends and insights driving the company, spiralling commodity prices and its small pack strategy. Excerpts:
No comments:
Post a Comment