Thursday, April 8, 2010

Now ITC launches Armenteros Premium Handrolled Cigars In India

ITC has launched its much awaited handrolled cigar, Armenteros, in the Indian market. Armenteros cigars have been developed to suit the discerning taste of the Indian cigar connoisseur. The perfect balance of flavour, aroma and strength, Armenteros handrolled cigars are the perfect option for the cigar connoisseurs.

Armenteros cigars are being sourced from the Dominican Republic, the largest producer of handrolled cigars in the world. The cigars are being manufactured at La Aurora, which is one of the oldest cigar companies in the world and is run by the reputed Leon Jimenes family. The products and the packaging are custom-made to ITC specifications and stringent quality parameters. Armenteros is a trademark owned by ITC Limited.

Armenteros Handrolled Cigars have a unique blend comprising tobacco from the best growing regions of the world. The exquisite wrapper leaf comes from Cuban seed tobaccos grown in the mountains of Ecuador. This full bodied and aromatic wrapper leaf has a smoothness of texture considered among best in the world. The Sumatra seed, grown in Brazil, is used as the binder. These tobaccos take a great deal of care to mature, but once the leaf reaches its peak maturity, it offers a rich wisp of spicy and sweet flavour to the cigar. The exceptional filler is a masterful blend of tobaccos. The strength and earthiness of the Nicaraguan and Brazilian tobaccos is balanced with the mild yet rich taste of tobaccos from the Dominican Republic and Peru. Expert cigar rollers and robust quality control measures make sure that Armenteros is a truly world class cigar.

Armenteros Handrolled Cigars are packed with utmost care. They are placed inside a specially designed wooden box, created with a unique hand crafted inverted curves design and polished till it radiates perfection. The box also carries a Certificate of Authenticity signed by the Master Blender & the Production Director as a pledge to deliver the best products. The Cedar inlayer inside the box compliments the woody and earthy aromas of the cigars. The entire packaging design and graphics portray the rich and exclusive Armenteros lineage.

Available in the most popular cigar sizes (Churchill, Torpedo, Corona, Petit Corona and Robusto), Armenteros portfolio consists of 8 pack sizes comprising 3, 5 and 10 cigars. Armenteros cigars will be available exclusively at tobacco selling outlets in select hotels, fine dining restaurants and exclusive clubs.

Armenteros cigars will initially be launched in Delhi and Mumbai, which account for a major share of the Indian cigar market. Subsequently, the brand will be introduced to other metros.