THE MEGA BRAND AMBASSADOR WEEK:- DAY 1 DABUR

MS DHONI – DABUR

CHYAWANPRAS

ZAHEER KHAN – DABUR GLUCOSE

AMITABH BACHAN – DABUR CHYAN PRASH, HONEY

RANI MUKHERJEE – DABUR AMLA

SAKSHI TANWAR – ODONIL

RIMI SEN – ACTIVE JUICE

PREITY ZINTA – VATIKA ENRICHED ALMOND HAIR OIL , DANDRUFF CONTROL,

• VIDYA BALAN- UVEDA

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JUHI CHAWALA- AURVEDA

GENELIA DESOUJA – VATIKA HAIR OIL, VATIKA SOOTH AND SILKY SHAMPOO , ROOT STRENGHTNING SHAMOO, BLACK SHINE SHAMPOO,
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THE UVEDA STORY

It is the time when major FMCG companies of India are ready to overtake each other. it is not the time of late 1980s or 90s when there was a very less competition in this sector in India due to the very few players of FMCG in india. As the resul, there was very few number of new products comes into the market. But now a days the whole scenario is totally different. There are more number of companies available in this sector. As the result, there is a tough competition in this sector.

The has gone when it was said that only HLL can introduced new products or P&G. now a days all major top ten companies as well as new MNCs are very active to introduce new products to competes these more experienced companies. The introduction and popularity of L'orel has been Shocked these major FMCG giants of India. Right now all the other companies are following the same path.

Dabur, the 4th largest FMCG company of India has very recently inroduced a product named "UVEDA" in skin care segment. Major purpose of Dabur behind introducing this product is to give a healthy competition to L'OREL and HUL'S Fair & Lovely. The company has chosen Vidya Balan as the brand ambassador of the brand.


PRODUCT RANGE:-

1.Complete Fairness Cream
Fair skin that glows from within

Dabur Uveda Complete Fairness Cream presents an alternate way to fairness. With unique Ayurvedic ingredients, it works on the inner layers of the skin, making it lighter, nourishing it with every use to give complete fairness that glows from within.

Ingredients

Javetri & Kasturimanjal along with other ingredients help in lightening the skin tone from within
Kesar helps give skin an even tone
Raktachandan helps give softness to the skin

How is Dabur Uveda different from other fairness creams ?

Unlike other fairness creams that work superficially and leave a mask-like layer on the skin, Dabur Uveda Complete Fairness Cream works from within. Its unqiue Ayurvedic ingredients work on the inner layers of the skin, slow down Melanin synthesis, make the skin lighter and nourish it to give you complete fairness that glows from within.

How to Use

Apply Dabur Uveda Complete Fairness Cream after washing your face with Dabur Uveda face Wash. Gently massage in a circular movement from the centre of the face to the cheeks upward and on the neck bottom upwards. With every use your skin looks fair, even-toned and glowing. For best results, use twice a day.




2.Moisturising Face Wash for Normal to Dry skin
Clean, Soft skin that glows from within

Dabur Uveda Moisturising Face Wash presents an alternate way to skin cleansing. Its Ayurvedic ingredients not only help clean your skin but replenish moisture in the inner layers, giving you clean, soft skin that glows from within.

Ingredients

Neemchaal purifies skin with its anti-microbial effect
Raktachandan with Honey helps keep skin moisturised and radiant
How is Dabur Uveda different from other face washes?

Unlike other face washes that leave the skin dry and stretched out, Dabur Uveda Moisturising Face Wash has unique Ayurvedic ingredients that not only help cleanse the skin but replenish moisture in the inner layers of skin, giving you clean, soft skin that glows from within.

How to use?

Gently massage on moist skin and rinse thoroughly. Use as often as required.


3. Clarifying Face Wash for oily skin
Clean, oil-free skin that glows from within

Dabur Uveda Clarifying Face Wash presents an alternate way to clean and oil-free skin. Its unique Ayurvedic ingredients help cleanse the deep clogged pores from the inner layers of the skin and remove excess oil from within.

Ingredients

Dabur Uveda Clarifying Face Wash is enriched with special Ayurvedic ingredients:

Khus & Tulsipatra together help in cleansing the skin
Vatchaal removes excess oil from the skin
How is Dabur Uveda different from other face washes?

Unlike other face washes that only deep cleanse the skin, Dabur Uveda Clarifying Face Wash has unique Ayurvedic ingredients that not only deep cleanse the clogged pores from the inner layers of skin but also removes excess oil from within, giving you clean oil-free skin that glows from within.



4. 2-in-1 Moisturiser
24-Hour soft and hydrated skin that glows from within

Dabur Uveda 2-in-1 Moisturiser presents an alternate way to skin moisturising. It has unique Ayuredic ingredients that help build a reservoir of moisture in the inner layers of the skin that keeps skin hydrated for 24 hours and also protects the skin from damages due to the sun's radiation.

With daily use, your skin becomes soft, hydrated and glows from within.

Ingredients

Jasthimadhu and Kesar improves skin colour
Raktachandan gives softness to skin
Ghritkumari helps protect skin from damages due to sun radiation
How is Dabur Uveda different from other moisturisers?

Unlike oher moisturisers, Dabur Uveda 2-in-1 Moisturiser has unique Ayurvedic ingredients that help build a reservoir of moisture from within, keeping skin soft and hydrated for 24 hours.

How to use?

Wash your face, then gently apply Dabur Uveda 2-in-1 Moisturiser.

Poor rains begin to impact FMCG sales

MUMBAI: The good run delivered by the fast-moving consumer goods (FMCG) sector in the last six months has slowed down from high double-digit


levels to 12.7% in July 2009.

Industry analysts believe this could be an early indication of a weak monsoon with most FMCG companies showing a month-on-month decline in growth. "We need to watch out for sales growth trends in coming months to confirm the impact," said Anuj Bansal, research analyst, DSP Merrill Lynch (India), in a report.

While companies like Procter & Gamble (14.2%), Tata Tea (22.2%) and Godrej Consumer Products (16.8%) registered double-digit growth in July, others like Marico (8.9%) and Hindustan Unilever (6.9%) reported single-digit growths, as per ACNielsen.

HULs sales growth has slowed down from 13% last year to 7%, leading analysts to believe that initiatives taken by the company to improve numbers are yet to deliver. In a bid to return to a growth path, HUL had raised grammage on certain product packs and reduced prices on some others. Its sales growth declined for the fourth straight month in July. In May 2009, the maker of Surf Excel detergents and Lux soaps, had reported a growth of 9%. Considering that HUL draws nearly 45% of sales from rural markets, monsoon factor may have had a hand in slowing down its growth.

Its volume growth remained negative in soaps, laundry, toothpaste, tea and coffee, while its fastest growing categories like skincare, laundry, shampoo, reported single-digit growths in July.

Godrej did not match these price hikes and gained from the price differential created by this, said Bansal. The decline in sales growth of another FMCG multinational, Nestle, too continued with the figures of 12.2% for July.

Colgates growth remained stable at 10% in July, as also Daburs. While the oral care leader further strengthened its toothpaste market share from 49.2% in March to 50%, Dabur too gained share in toothpaste 9.7% to 10% and shampoos 5.7% to 6.5%.

Hindustan Unilever maintains sales even as drought trims incomes

HUL benefits from faster growth in rural markets, where per capita consumption of its goods, including Lipton tea, Sunsilk shampoo and Sunlight laundry soap, is about a third of urban levels
Singapore: The world’s second largest consumer goods maker, Unilever Plc/NV, said it’s maintained sales at its Indian unit even as the country’s weakest monsoon season in seven years depresses rural incomes.
“If the monsoon season ends with less rain there could be some slowdown in terms of growth,” Harish Manwani, head of Unilever’s emerging markets division and chairman of Hindustan Unilever Ltd (HUL), said in an interview in Singapore on Wednesday.
“Thus far, we’re not seeing the impact,” Manwani added, as the government provides some employment for poor families.
While the monsoon has revived, the dry spell has already cut farm output, eroding incomes and curbing consumption of the 742 million people in villages.
HUL benefits from faster growth in rural markets, where per capita consumption of its goods, including Lipton tea, Sunsilk shampoo and Sunlight laundry soap, is about a third of urban levels.
Less monsoon rains would impact consumption because the rural economy is largely agriculture dominated, said Abhijeet Kundu, an analyst at Mumbai-based Antique Stock Broking Ltd, who recommends buying the shares.
Unilever owns about 52% of HUL, whose shares ended flat at Rs266.95 in Mumbai trading on Thursday. The stock has gained 6.7% this year, making it the worst performer on the Bombay Stock Exchange’s Sensex index, which has surged 60%.
Rains in the monsoon season that began on 1 June had narrowed to 23% below the 50-year average as of 1 August from a high of 54% on 24 June, according to the India Meteorological Department.
Rainfall last month was 27% below average and the government had declared drought or drought-like conditions in almost half the country.
The government has stepped up spending and boosted wages under the National Rural Employment Guarantee Scheme. That’s helped gross domestic product expand 6.1% in the three months ended June from a year earlier, the first time economic growth has accelerated since 2007.
Sales rose 7.8% in the three months to June, HUL said on 27 July. Still, profit at India’s biggest household products maker slipped 2.7% amid higher advertising costs and lower income from financial investments and the sale of properties.
HUL has boosted expenditure on advertisements during the India Premier League cricket tournament held in South Africa in April and May. It intends to continue making competitive levels of investment to shore up growth, Manwani said. “We will spend what it takes to be competitive.”

Recession helps consumer goods firms: Unilever CEO

Paul Polman says money is freed up from big-ticket spending; dismisses competition from organized retail
Mumbai: Paul Polman is unlikely to ever forget his first visit to India as group chief executive officer of Unilever Plc. About four months ago, on 26/11, Polman and the top brass of Unilever and Hindustan Unilever Ltd (HUL) were at the Taj Mahal hotel in Mumbai, when their dinner meeting was rudely interrupted by terrorists.
Unfinished business: Unilever Group chief executive officer Paul Polman. Abhijit Bhatlekar / Mint
Back for a second visit, Polman told reporters on Friday at Lever House, the headquarters of the consumer goods firm’s Indian subsidiary, that his primary reason to revisit the city was to “finish a meal”.
“It was absolutely important to meet the heroes at the Taj Mahal and express our gratitude,” he said more seriously.
Polman’s two-day visit packed a schedule that included visits to a cancer hospital, a few shopping malls and meeting consumers from “different economic classes”. Polman addressed the media, flanked by Harish Manwani, president (Asia Africa) and a member of the Unilever board, and Nitin Paranjpe, CEO of HUL. The press briefing was followed by a town hall meeting with HUL employees.
Polman said the recession could help firms such as Unilever. “Consumers postpone buying cars, televisions and that frees up a lot of money to spend on everyday needs. We don’t see personal care or food markets go down substantially,” said Polman, the only lateral hire for the top job in Unilever in many years. Before joining Unilever, Polman spent 26 years at arch rival Procter and Gamble (P&G) and two years in Nestle SA.
“We are fortunate, that India, Indonesia and South Africa are growing at 5-6%,” he said, adding that when he set a target on how HUL could double its turnover, the company’s executives had appeared unfazed. “Obviously the population helps,” he quipped. “We are in an industry that drives the economy. We put a little bit of powder in a box and a little bit of liquid in a bottle and we sell it to improve the lives of people a little bit more.”
Unilever is also getting nimbler as it launches products simultaneously in several markets. For instance, its deodorant Axe Chocolate was launched in 52 countries simultaneously.
But the company’s foods business has been a laggard in India. It accounts for roughly half of Unilever’s worldwide business, but in India, it remains a small part of HUL’s overall business. Paranjpe admitted that there is work to be done. “Food as a packaged food category is less than 5% of the total market.”
Paranjpe said the food category would be a tactical play in the short-term, and that the company was focused on getting its brands to “win the end game”.
Polman is unfazed by the recent trend of organized retailers promoting private labels to compete against the mega brands of consumer product firms. “They don’t exist as a value proposition,” said Polman, adding that while companies such as Unilever keep innovating their products, private labels are not very innovative.
Polman implied that a company such as Unilever is more focused than retailers: Unilever, he said, is present in 11 product categories unlike retailers such as Wal-Mart that dabble in at least 100,000 categories. In response to a mischievous question on whether he would borrow best practices from Unilever’s arch rival P&G, Polman, with his tongue firmly in cheek, said customer practices of Japanese car maker Toyota and supply chain principles of Fedex, the global logistics firm, may be a better choice.
Like all major corporations, Unilever, said Polman, is now focusing on cash flows. The company has also stopped issuing earnings guidance to investors and analysts. It has also appointed global procurement officers to buy inputs at the best rates from any part of the world. “We’ll save on costs and invest that money in our brands,” said Polman.

Procter & Gamble to turn key sponsor for US Olympic team

The deal announced on Tuesday comes as a big boost to the US Olympic Committee’s (USOC) efforts to attract sponsors in a recession
Cincinnati: The Procter & Gamble Co, the world’s largest advertiser, has signed on to be a major sponsor of the US Olympic Team for the upcoming winter and summer games.
The deal announced on Tuesday comes as a big boost to the US Olympic Committee’s (USOC) efforts to attract sponsors in a recession.
Financial details weren’t released, but such deals with companies of this size are usually worth at least $15 million. Cincinnati-based P&G will be a corporate partner and sponsor for the US teams at the Vancouver 2010 Winter Games and London 2012 Summer Games.
The Olympics tie-in involves 17 P&G brands, from skin care to shampoo to snacks.
“It’s a very significant announcement for us,” said Lisa Baird, USOC’s chief marketing officer. “It goes to the depth of marketing that a company like Procter & Gamble can bring to our athletes and the Olympic movement.”
The USOC recently lost General Motors and The Home Depot as sponsors and is trying to renew deals with Bank of America and AT&T. The federation had previously signed smaller deals with Ralph Lauren, Acer, Adecco and Deloitte.
Baird said more sponsorships are in the works and that the addition of P&G could help attract others.
“Obviously, Procter & Gamble is a leading marketer, and other companies look to them,” she said.
The deal includes individual athlete partnerships; digital, print and television advertising, and Team USA-logo merchandising.
P&G brands have had had smaller Olympic sponsorships before, including of US gymnasts in the Beijing Summer Games in 2008, but P&G officials said this will be their most extensive Olympics involvement.
Kirk Perry, P&G’s vice president for North America, said the company was attracted by the Olympics’ strong appeal for women, teens, 18-to-34-year-olds and other key demographic groups.

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