Sunday, September 6, 2009

THE UVEDA STORY




It is the time when major FMCG companies of India are ready to overtake each other. it is not the time of late 1980s or 90s when there was a very less competition in this sector in India due to the very few players of FMCG in india. As the resul, there was very few number of new products comes into the market. But now a days the whole scenario is totally different. There are more number of companies available in this sector. As the result, there is a tough competition in this sector.

The has gone when it was said that only HLL can introduced new products or P&G. now a days all major top ten companies as well as new MNCs are very active to introduce new products to competes these more experienced companies. The introduction and popularity of L'orel has been Shocked these major FMCG giants of India. Right now all the other companies are following the same path.

Dabur, the 4th largest FMCG company of India has very recently inroduced a product named "UVEDA" in skin care segment. Major purpose of Dabur behind introducing this product is to give a healthy competition to L'OREL and HUL'S Fair & Lovely. The company has chosen Vidya Balan as the brand ambassador of the brand.


PRODUCT RANGE:-

1.Complete Fairness Cream
Fair skin that glows from within

Dabur Uveda Complete Fairness Cream presents an alternate way to fairness. With unique Ayurvedic ingredients, it works on the inner layers of the skin, making it lighter, nourishing it with every use to give complete fairness that glows from within.

Ingredients

Javetri & Kasturimanjal along with other ingredients help in lightening the skin tone from within
Kesar helps give skin an even tone
Raktachandan helps give softness to the skin

How is Dabur Uveda different from other fairness creams ?

Unlike other fairness creams that work superficially and leave a mask-like layer on the skin, Dabur Uveda Complete Fairness Cream works from within. Its unqiue Ayurvedic ingredients work on the inner layers of the skin, slow down Melanin synthesis, make the skin lighter and nourish it to give you complete fairness that glows from within.

How to Use

Apply Dabur Uveda Complete Fairness Cream after washing your face with Dabur Uveda face Wash. Gently massage in a circular movement from the centre of the face to the cheeks upward and on the neck bottom upwards. With every use your skin looks fair, even-toned and glowing. For best results, use twice a day.




2.Moisturising Face Wash for Normal to Dry skin
Clean, Soft skin that glows from within

Dabur Uveda Moisturising Face Wash presents an alternate way to skin cleansing. Its Ayurvedic ingredients not only help clean your skin but replenish moisture in the inner layers, giving you clean, soft skin that glows from within.

Ingredients

Neemchaal purifies skin with its anti-microbial effect
Raktachandan with Honey helps keep skin moisturised and radiant
How is Dabur Uveda different from other face washes?

Unlike other face washes that leave the skin dry and stretched out, Dabur Uveda Moisturising Face Wash has unique Ayurvedic ingredients that not only help cleanse the skin but replenish moisture in the inner layers of skin, giving you clean, soft skin that glows from within.

How to use?

Gently massage on moist skin and rinse thoroughly. Use as often as required.


3. Clarifying Face Wash for oily skin
Clean, oil-free skin that glows from within

Dabur Uveda Clarifying Face Wash presents an alternate way to clean and oil-free skin. Its unique Ayurvedic ingredients help cleanse the deep clogged pores from the inner layers of the skin and remove excess oil from within.

Ingredients

Dabur Uveda Clarifying Face Wash is enriched with special Ayurvedic ingredients:

Khus & Tulsipatra together help in cleansing the skin
Vatchaal removes excess oil from the skin
How is Dabur Uveda different from other face washes?

Unlike other face washes that only deep cleanse the skin, Dabur Uveda Clarifying Face Wash has unique Ayurvedic ingredients that not only deep cleanse the clogged pores from the inner layers of skin but also removes excess oil from within, giving you clean oil-free skin that glows from within.



4. 2-in-1 Moisturiser
24-Hour soft and hydrated skin that glows from within

Dabur Uveda 2-in-1 Moisturiser presents an alternate way to skin moisturising. It has unique Ayuredic ingredients that help build a reservoir of moisture in the inner layers of the skin that keeps skin hydrated for 24 hours and also protects the skin from damages due to the sun's radiation.

With daily use, your skin becomes soft, hydrated and glows from within.

Ingredients

Jasthimadhu and Kesar improves skin colour
Raktachandan gives softness to skin
Ghritkumari helps protect skin from damages due to sun radiation
How is Dabur Uveda different from other moisturisers?

Unlike oher moisturisers, Dabur Uveda 2-in-1 Moisturiser has unique Ayurvedic ingredients that help build a reservoir of moisture from within, keeping skin soft and hydrated for 24 hours.

How to use?

Wash your face, then gently apply Dabur Uveda 2-in-1 Moisturiser.

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