The candle more than a light. it is the one of the major initiative of ITC to enter into this segment and produce such a beautiful and well demanded product. Now a days we can say that a candle is also an luxurious product and a symbol of pride. Leveraging its deep consumer insight, ITC's Agarbatti business recently launched"Expressions" Premium Range of Aromatic Candles in India through Wills Lifestyle Stores. Research on usage and attitude reveals a strong linkage of candles to attributes like Romance, Decoration and Wellness (Aromatherapy).
The Expressions range of Aromatic candles comprises Amour - the Romance Series, Adora - the Decor Series and Nirvana - the Spa Series. The basis of segmentation is colour and fragrance - Red for romance, Purple for décor and Green for wellness. The fragrance of the candles have been specially selected are made from the finest perfumes and oils. Each candle's fragrance, shape and design are carefully chosen with a distinct sensation and ambience in mind. Ideal for gifting, Expressions Aromatic Candles promise to soothe, uplift and transform.
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