Thursday, September 17, 2009

Unilever blocks whole day on Star India’s entire network

New Delhi, Sept. 16 Hindustan Unilever has blocked a whole day on Star India’s entire network of channels. Brands of Unilever alone will be advertised on Thursday across Star Plus, Star One, Star Gold, Star Utsav, Star Movies, Star World, Channel V, Star Jalsha, Star Pravah and Star Vijay. Lifebuoy will lead the pack. “The first time this was done as a network roadblock was in 2007, when Hutch changed to Vodafone. We are confident that this roadblock with HUL brands, primarily Lifebuoy, will create as huge an impression in the minds of the customers as it did for Vodafone,” said Mr Kevin Vaz, EVP – Advertising and Sales, STAR India.

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