Tyvertising :- TRYVERTISING is all about consumers becoming familiar with new products by actually trying them out.
At present time, it is a major part of advertising. As the mall culture and retail era is increasing it's limit fron metro cities to small towns as well as semi urban areas, the role of tryvertising is a need of these kind of business. There was a time when brand name or a TVC of a particular brand was enough to sell that product. But now, the story is very different. At present time, people don't trust on any goods untill he or she personally try the product. The Tryvertising concept has been increased the need of trial rooms and sample products in retail outlets.
The Trivertising concept is based on Advertising but it is not based on same old TV adds or newspaper publicity of any unknown brand.The trivertising activities aimed directly at end users, as opposed to indirect, viral campaigns aimed at getting celebs or influencers to try out (and talk about) new products and brands.
The Vital Points of Trivertising :-
When it comes to TRYVERTISING, products that can be offered as an integrated experience will do well.It means the sample that present to the customer should be proper and best among all. Remember, first impression is the last impression.
As TRYVERTISING is not about old-school sampling, but about relevance, about real-world product placements, the most ideal audience is an audience with some time on his/her hands, or one that is actually looking for something to read, listen to, master, or figure out.
Trivertising depends on proper follow ups with latest updates of the goods avilable in the market.
The way of trivertising should be diffrent from others. It effects on the customer mindsets.
No comments:
Post a Comment