Well well well, I am not going to describe the work or contribution of a political leader or social service professional.Rather it is the different activities of HUL. I am drawing your attention about HUL's different social and wale fare activities.
Last year, HUL comes with a social induction program known as "Healthy India" under it's flagship brand Lifeboy soap. In that program, the company was committing to make a germ free India and healthy people by using it's soap.The program was not a landmark success, but it was a good promotion for it's brand.
Now days, The company comes with another wale fare program called, "awareness about toilet hygiene" through it's flagship brand, 'Domex'. Under this program the company Aims to clean 2000 toilets across India within two weeks. As part of this campaign Domexhas launched a new TVC. The TVC hasa toll-free number on which viewers can call to requestforcleaning of any dirty toilet in their vicinity - be it apublic toilet at apark, school, or any other public place. The Domex-Squad,ateam for implementing this hygiene drive, is then activated and takes the responsibility of cleaning the toilet. The Domex-Squad will take down all the requests till February 28 th and the cleaning process is scheduled from March 15th to 31st.
This is the story of social services performed by India's No.1 FMCG company HUL. But if we deeply think about it, we will find that Really these are social service or just a modern approach of sampling and brand promotion? only consumers can give the answer of the question. But one thing is clear the HUL takes dual profit from these activities. One side, they collects a lot of good wishes from all every person due to their social activities and on the other side, they easily promote their products.
On the behalf of "The World of FMCG", I Pravin Tripathi wishing HUL a very good luck and thanks for their social services.
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