Cadbury’s much loved flag-ship brand Cadbury Dairy Milk now comes to its loyal consumers’ in a brand new, premium packaging. The change into a premium, international packaging is the first in 7 years for the biggest chocolate brand in India!
The fine purple and gold packaging portrays the rich and creamy taste of Cadbury chocolate. The smooth and sophisticated eating experience of India’s most loved chocolate brand is creatively conveyed in the new international pack with the gold Cadbury logo.
“The new international packaging while retaining the color purple, a color that has become synonymous with Cadbury, creatively works the other graphic elements. The gold Cadbury Logo embodies the premium and sophisticated eating experience of Dairy Milk , while the real chocolate chunk on the pack enhances its chocolate appeal. The new Dairy Milk logo against the all purple backdrop helps reinstates the goodness of milk in CDM”, said Sanjay Purohit, Executive Director- Marketing , Cadbury India .
The chocolate that has a huge fan base across many countries will now also have a more integrated look and feel. The new design is the international pack sold across the world.
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