THE TOP 5 BEAUTY CREAM OF THE YEAR 2009

Personal care segment which consists the 35% of all the FMCG sector of India. It has shown a good growth in the last year. Many of the new products introduced in the market and the existing one has also done a good market . The market leader HUL shows a decreasing growth with a market share of 44.5% which was 55% in the year 2008. A brief overview of all those products can be given as follows :-


1. Fair & Lovely :- Fair & Lovely leads the market with it’s five segments. More than the half of the market of fairness cream has been covered by Fair & Lovely. The Rs.5 sachet of Fair & Lovely has done a good job in the rural and semi urban markets. It’s multivitamin cream has remain No.1 in the third year in a raw.


2. Fairever: – Fairever fairness cream is one of the emerging fairness cream of the year 2009. It done a good business in South India as well as metros and the northern states(Lucknow, Allahabad, Ghaziabad, Varanasi etc,). The unique combination of saffron and milk has made it the beauty secret of millions of beautiful Indian women. Actress Asin has given a new and popular publicity to Fairever. She is the brand ambassador of the company.


3. Emami Malai Kesher Cream :- Emami malai kesher cream has slipped from number 2 to 3 in the year 2009. The company’s pioneer brand in the fairness cream segment ha shown a steady growth in the year 2009.


4. Fair & Handsome :- the No. 1 cream in for the men has done the good business un the year 2009. It is the biggest brand in the fairness cream for the men. The variation in the product line made it more popular. Rs. 5 and Rs. 10 creams are much popular in semi urban and rural markets.


5. Dabur Uveda :- Dabur Uveda has been introduced in the month of July and it has shown a green signal to the company . the brand ambassador Vidya Balan has givesn a good publicity to the brand. It occupies the 5th position in the fairness cream market of India.
COMPANY PRODUCT MARKET SHARE
HUL FAIR & LOVELY 45%
CAVIN CARE FAIREVER 18%
EMAMI MALAI KESHER CREAM 10%
EMAMI FAIR & HANDSOME 7%
DABUR UVEDA 4%
OTHERS 16%