THE TOP 5 SHAMPOOS OF INDIA IN THE YEAR 2009

The shampoo industry with a market size of Rs. 4000 cr has shows a increasing growth in the year ending 2009. Major FMCG companies has done a good business in the shampoos segment. Where Dabur earns 31% growth in the shampoos at the same time P&G shows a growth of 35% in the shampoos. FMCG head HUL shows a good turnover in the shampoos segment but at the same time faces a declining profit as compare to the last year due to the heavy advertising expenses. The brief report of the performance of the shampoos can be given as follows:-

1. Heads & Shoulders :- Heads & Shoulders has done a good business in the year 2009 in both bottle and sachet segments. It is more preferred due to it’s new anti dandruff formula and hair falling control. Presently it has a market share of 38% of all Indian market.


2. Clinic Plus :- After being the No.1 shampoo of India in a raw from last nine years, clinic plus’s monopoly comes to an end. This popular shampoo has looses it’s market position in the some states of India. Presently it having a market share of 29%.of all Indian shampoo market.


3. Pantene :- The world famous brand of P&G is doing it’s best business in India from many years. It is more preferable by both male and female customers. It’s scathe segement is also doing good business.


4. Dabur Vatika :- Vatika is the repudiated name of shampoo brand from the stable of Dabur. It is the major profitable segment of the company in last quarter ended July 2009. It is doing good business in rural and urban India.


5. Garnier :- The world famous brad of Lorel has been able to make an entry in the list of top 5 shampoo brands of India for the last year 2009. It is more preferable in upper middle class and top class peoples.


6. Others :- there are also some other brands like Clinic All Clear, Sehnaaz Hussain, Chick, etc are showing ups and downs in the year 2009.